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Menampilkan postingan yang diurutkan menurut relevansi untuk kueri p> 9. Urutkan menurut tanggal Tampilkan semua postingan

Selasa, 13 Desember 2016

11 Plus Size Holiday Lingerie Sets For Anyone Who Wants To Stay On The Naughty List

Sure, you could wear regular clothes and hide under the tree and remind your significant other that you are a gift, but wrapping yourself up in sexy holiday plus size lingerie could be what you need to take the moment over edge. These sexy plus size holiday lingerie sets basically guarantee that your partner will unwrap you for Christmas.

As well as being a great gift to give your lover or life partner this season, a new set of lingerie can also make you feel good, too. Being adored while wearing expensive satin is one of life's greatest pleasures â€" plus, these sets are cute enough to be worn more than once a year. You can start a sexy new tradition involving your plus size holiday lingerie, which will be almost as exciting to look forward to as the first big reveal of your sexy Santa look. 

Even if you haven't got a partner to show off for, there's plenty of empowerment to be found in wearing lingerie just for yourself as a plus sized person. You don't need anyone else to get one of these sets and feel great in them, just do it for you. Check out some of the cutest sets available this season.

1. Bralette Babydoll 

image

Bralette Babydoll (Available to 5x), $32.83, torrid.com

A babydoll that you can wear all year. If you're feeling dangerous enough, you could even rock this to the club. 

2. Red Mesh Santa Babydoll With White Fur Trim

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Red Mesh Santa Babydoll With White Fur Trim (Available to size 34), $30, yoursclothing.co.uk

The best lingerie leaves nothing to the imagination, which is why this is made almost entirely of polka dot mesh. 

3. Red Satin Chemise And Robe Set

image

Red Satin Chemise And Robe Set (Available to 6x), $27.95, hipsandcurves.com

If you love to slip into something a little more comfortable, consider how silky and soft this satin will feel against your skin. 

4. Red Velvet Hooded Babydoll 

image

Red Velvet Hooded Babydoll (One Size), $60.52, sparklingstrawberry.com

It's entirely up to you if you want to pair this with red panties or absolutely nothing else. 

5. Halter Tie Cup Heart Print Babydoll

image

Halter Tie Cup Heart Print Babydoll (Available to 6x), $29.95, hipsandcurves.com

If you're not into red as much as the season wants you to be, this hint of the color is more than enough. 

6. Pink And Red Overlaid Lace Balcony Bra & Panties

image

Pink And Red Overlay Lace Bra (Available to 46G), $33, yoursclothing.co.uk / Pink And Red Overlay Lace Panties (Available to size 34), $12, yoursclothing.co.uk

Sometimes the sexiest lingerie is a well-fitting bra and panties set. 

7. Red Lace Up Velvet Romper

image

Red Lace Up Velvet Romper (One Size), $59.25, sparklingstrawberry.com

Who knew a cuddly romper could be made to look so sexy? 

8. Unwrap Me Open Cup Babydoll

image

Unwrap Me Open Cup Babydoll (Available to 3x), $35.95, yandy.com

Don't forget â€" you're the best present that anyone could ever receive. 

9. Red Plunging Body With Lace Cups And Cut Out Back

image

Red Plunging Body With Lace Cups And Cut Out Back (Available to size 34), $27, yoursclothing.co.uk

You could totally tuck this into jeans for an underwear as outerwear Madonna look. 

10. Stretch Lace Teddy With Heart Back

image image

Stretch Lace Teddy With Heart Back (Available to 6x), $24.95, hipsandcurves.com

Also available in black and white, just in case you have more than one person to impress. 

11. Santa's Cutie Red Chemise

image

Santa's Cute Red Chemise (One Size), $48.07, sparklingstrawberry.com

The ultimate Mrs Claus look, hands down. 

Time is ticking to get your presents and your outfits ready for the holidays, so why not combine them both and pick up some amazing lingerie off this list? The holidays might not be inherently sexy, but with these sets, they totally will be.

Images: Courtesy Brands

"

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Sexy Stars: Rita Ora wears lingerie and Priyanka Chopra is a stunner in navy blue

image

She wore what?!

Stars got racy in their respective red carpet looks this week -- and some more than others.

It seems like Rita Ora forgot to look in the mirror before leaving home. The singer hit the red carpet wearing ... lingerie. Nonetheless, she rocked it with no shame.

"Quantico" star Priyanka Chopra was a stunner in blue at a UNICEF event. The actress paired the figure-hugging dress with a sexy red lip.

Of course, Ashley Graham oozed sex appeal at a Sport's Illustrated event, wearing a sequined pink-and-black frock. The model flashed major cleavage in the tight number.

Check out other sexy looks from this week in the slideshow below:

9 PHOTOS

Sexy Stars: Week of December 12

See Gallery

Rita Ora took her bedroom wear to the red carpet in a daring outfit -- where do we even begin looking?!

(Photo: Getty)

Bombshell alert! Ashley Graham flashed major cleavage in a sequined pink-and-black dress at a Sport's Illustrated event.

(Photo: Getty)

Eva Longoria proved you can't go wrong in black as she attended a gala during the Dubai International Film Festival. The actress flaunted a hint of cleavage in an off-the-shoulder gown with a show-stopping train.

(Photo: Getty)

Brunette babe! Actress Kate Beckinsale rocked an all-black jumpsuit while promoting her new movie.

(Photo: Getty)

Alexa Chung got into the holiday spirit in this stunning gold gown for a dinner supporting Women's Global Movement For Gender Equality, 'HeForShe.'

(Photo: Getty)

Helen Mirren is a true ageless beauty! The actress wore an all-blue outfit at the premiere of Collateral Beauty in New York City.

(Photo: Getty)

Actress Priyanka Chopra is a true stunner! The "Quantico" star can even make a simple navy dress look good.

(Photo: Getty)

TOKYO, JAPAN - DECEMBER 13: Milla Jovovich attends the world premiere of 'Resident Evil: The Final Chapter' at the Roppongi Hills on December 13, 2016 in Tokyo, Japan. (Photo by Jun Sato/WireImage)

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| Sexy | Stars: | Rita | wears | lingerie | Priyanka | Chopra | stunner | navy | blue | Aol | Editors< | p> Dec | 13th | 2016 | 6:26PM< | p> < | div> < | div> < | div> She | wore | what | p> Stars | racy | their | respective | carpet | looks | this | week | some | more | than | others | p> It | seems | like | forgot | look | mirror | before | leaving | home | singer | wearing | Nonetheless | rocked | with | shame | p> Quantico | star | UNICEF | event | actress | paired | figure | hugging | dress | sexy | p> Of | course | Ashley | Graham | oozed | appeal | Sports | Illustrated | sequined | pink | black | frock | model | flashed | major | cleavage | tight | number | p> Check | other | from | slideshow | below:< | p> 9< | span> | PHOTOS< | span>< | p> Sexy | Week | December | p> See | Gallery< | div> Rita | took | bedroom | wear | ng outfit | where | even | begin | looking | p> (Photo: | Getty)< | div> Bombshell | alert! | div> Eva | Longoria | proved | cant | wrong | attended | gala | during | Dubai | International | Film | Festival | flaunted | hint | an off | shoulder | gown | show | stopping | train | div> Brunette | babe! | Actress | Kate | Beckinsale | rocked an | jumpsuit | while | promoting | movie | div> Alexa | Chung | into | holiday | spirit | stunning | gold | dinner | supporting | Womens | Global | Movement | Gender | Equality | HeForShe | div> Helen | Mirren | true | ageless | beauty! | outfit | premiere | Collateral | Beauty< | York | City | div> Actress | stunner! | Quantico | make | simple | good | div> TOKYO | JAPAN | DECEMBER | Milla | Jovovich | attends | world | Resident | Evil: | Final | Chapter | Roppongi | Hills | Tokyo | Japan | (Photo | Sato | WireImage)< | p> Up | Next< | span> See | div> Discover | More | Like | This< | span> < | div> | button> | button> < | button>< | div> of< | p> SEE | ALL< | p> BACK | SLIDE | div> < | div> SHOW | CAPTION | p> HIDE | â€"< | div> Read | Full | Story< |

Kamis, 01 Desember 2016

Lingerie art at Miami Art Week

Monday is the annual Victoria’s Secret Fashion Show, and proving that underwear is now over the top, Deco found an art exhibit that wants you to get intimate with intimates.

It’s Miami Art Week, and the Sagamore Hotel on South Beach is at the heart of the art.

Ronit Ben-Josef Neuman: “The Sagamore has been part of the art world for the past 20 years.”

Last night, the iconic hotel kicked off its Miami Art Week exhibit titled “Femme Fatale.”

Ronit Ben-Josef Neuman: “It’s an exhibit about women and the evolution of lingerie, art and women.”

Beauty is in the eye of the beholder and there was lots to behold at the bash.

From sculptures to statues, graffiti to graphic design, “Femme Fatale” showcases women, women artists and women in art.

Cece Feinberg: “It’s about the female form and beauty and how to become more beautiful.”

One of the highlights is all about undies. The “Lingerie Francaise” exhibit uncovers unmentionables.

Cece Feinberg: “Lingerie Francaise is a lingerie exhibition showcasing 150 years retrospective of French lingerie.”

You can check out a hundred pieces of lingerie from a variety of French brands.

Cece Feinberg: “I think one of the most interesting pieces is a corset from the 1800s. It’s one of the oldest and most intricate pieces in the collection.”

You can learn about the lingerie through videos, 3D holograms and the pieces on the walls and mannequins.

Cece Feinberg: “You can do a self tour. You just bring your phone, download the app and do a QR code and then you can be walked through the entire collection by our curator.”

Here you’ll spot bras with buttons and some with bright colors.

It’s all about intimates.

Visitor: “I actually enjoy lingerie and I think it’s something women can play around with and enjoy seeing different kinds of lingerie.”

If you want to get briefed on briefs, head over to the Sagamore until Tuesday.

The exhibit is open from 9 a.m. to 9 p.m. â€" and it’s free â€" so you can spend your own money on your own lingerie.

It runs until Tuesday, December 6th.

Copyright 2016 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

"

| Lingerie | Miami | Week | Monday | annual | Victoria’s | Secret | Fashion | Show | proving | that | underwear | over | Deco | found | exhibit | wants | intimate | with | intimates | p> It’s | Sagamore | Hotel | South | Beach | heart | p> Ronit | Josef | Neuman: | “The | been | part | world | past | years | ”< | p> Last | night | iconic | hotel | kicked | titled | “Femme | Fatale | “It’s | about | women | evolution | lingerie | p> Beauty | beholder | there | lots | behold | bash | p> From | sculptures | statues | graffiti | graphic | design | Fatale” | showcases | artists | p> Cece | Feinberg: | female | form | beauty | become | more | beautiful | p> One | highlights | undies | “Lingerie | Francaise” | uncovers | unmentionables | Francaise | exhibition | showcasing | retrospective | French | p> You | check | hundred | pieces | from | variety | brands | “I | think | most | interesting | corset | 1800s | It’s | oldest | intricate | collection | learn | through | videos | holograms | walls | mannequins | “You | self | tour | just | bring | your | phone | download | code | then | walked | entire | curator | p> Here | you’ll | spot | bras | buttons | some | bright | colors | p> Visitor: | actually | enjoy | it’s | something | play | around | seeing | different | kinds | p> If | want | briefed | briefs | head | until | Tuesday | p> The | open | free | spend | money | p> It | runs | December | p> Copyright | 2016 | Sunbeam | Television | Corp | rights | reserved | This | material | published | broadcast | rewritten | redistributed | em>< | p> |

Lingerie art at Miami Art Week

Monday is the annual Victoria’s Secret Fashion Show, and proving that underwear is now over the top, Deco found an art exhibit that wants you to get intimate with intimates.

It’s Miami Art Week, and the Sagamore Hotel on South Beach is at the heart of the art.

Ronit Ben-Josef Neuman: “The Sagamore has been part of the art world for the past 20 years.”

Last night, the iconic hotel kicked off its Miami Art Week exhibit titled “Femme Fatale.”

Ronit Ben-Josef Neuman: “It’s an exhibit about women and the evolution of lingerie, art and women.”

Beauty is in the eye of the beholder and there was lots to behold at the bash.

From sculptures to statues, graffiti to graphic design, “Femme Fatale” showcases women, women artists and women in art.

Cece Feinberg: “It’s about the female form and beauty and how to become more beautiful.”

One of the highlights is all about undies. The “Lingerie Francaise” exhibit uncovers unmentionables.

Cece Feinberg: “Lingerie Francaise is a lingerie exhibition showcasing 150 years retrospective of French lingerie.”

You can check out a hundred pieces of lingerie from a variety of French brands.

Cece Feinberg: “I think one of the most interesting pieces is a corset from the 1800s. It’s one of the oldest and most intricate pieces in the collection.”

You can learn about the lingerie through videos, 3D holograms and the pieces on the walls and mannequins.

Cece Feinberg: “You can do a self tour. You just bring your phone, download the app and do a QR code and then you can be walked through the entire collection by our curator.”

Here you’ll spot bras with buttons and some with bright colors.

It’s all about intimates.

Visitor: “I actually enjoy lingerie and I think it’s something women can play around with and enjoy seeing different kinds of lingerie.”

If you want to get briefed on briefs, head over to the Sagamore until Tuesday.

The exhibit is open from 9 a.m. to 9 p.m. â€" and it’s free â€" so you can spend your own money on your own lingerie.

It runs until Tuesday, December 6th.

Copyright 2016 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

"

| Lingerie | Miami | Week | Monday | annual | Victoria’s | Secret | Fashion | Show | proving | that | underwear | over | Deco | found | exhibit | wants | intimate | with | intimates | p> It’s | Sagamore | Hotel | South | Beach | heart | p> Ronit | Josef | Neuman: | “The | been | part | world | past | years | ”< | p> Last | night | iconic | hotel | kicked | titled | “Femme | Fatale | “It’s | about | women | evolution | lingerie | p> Beauty | beholder | there | lots | behold | bash | p> From | sculptures | statues | graffiti | graphic | design | Fatale” | showcases | artists | p> Cece | Feinberg: | female | form | beauty | become | more | beautiful | p> One | highlights | undies | “Lingerie | Francaise” | uncovers | unmentionables | Francaise | exhibition | showcasing | retrospective | French | p> You | check | hundred | pieces | from | variety | brands | “I | think | most | interesting | corset | 1800s | It’s | oldest | intricate | collection | learn | through | videos | holograms | walls | mannequins | “You | self | tour | just | bring | your | phone | download | code | then | walked | entire | curator | p> Here | you’ll | spot | bras | buttons | some | bright | colors | p> Visitor: | actually | enjoy | it’s | something | play | around | seeing | different | kinds | p> If | want | briefed | briefs | head | until | Tuesday | p> The | open | free | spend | money | p> It | runs | December | p> Copyright | 2016 | Sunbeam | Television | Corp | rights | reserved | This | material | published | broadcast | rewritten | redistributed | em>< | p> |

Rabu, 30 November 2016

Lingerie art at Miami Art Week

Monday is the annual Victoria’s Secret Fashion Show, and proving that underwear is now over the top, Deco found an art exhibit that wants you to get intimate with intimates.

It’s Miami Art Week, and the Sagamore Hotel on South Beach is at the heart of the art.

Ronit Ben-Josef Neuman: “The Sagamore has been part of the art world for the past 20 years.”

Last night, the iconic hotel kicked off its Miami Art Week exhibit titled “Femme Fatale.”

Ronit Ben-Josef Neuman: “It’s an exhibit about women and the evolution of lingerie, art and women.”

Beauty is in the eye of the beholder and there was lots to behold at the bash.

From sculptures to statues, graffiti to graphic design, “Femme Fatale” showcases women, women artists and women in art.

Cece Feinberg: “It’s about the female form and beauty and how to become more beautiful.”

One of the highlights is all about undies. The “Lingerie Francaise” exhibit uncovers unmentionables.

Cece Feinberg: “Lingerie Francaise is a lingerie exhibition showcasing 150 years retrospective of French lingerie.”

You can check out a hundred pieces of lingerie from a variety of French brands.

Cece Feinberg: “I think one of the most interesting pieces is a corset from the 1800s. It’s one of the oldest and most intricate pieces in the collection.”

You can learn about the lingerie through videos, 3D holograms and the pieces on the walls and mannequins.

Cece Feinberg: “You can do a self tour. You just bring your phone, download the app and do a QR code and then you can be walked through the entire collection by our curator.”

Here you’ll spot bras with buttons and some with bright colors.

It’s all about intimates.

Visitor: “I actually enjoy lingerie and I think it’s something women can play around with and enjoy seeing different kinds of lingerie.”

If you want to get briefed on briefs, head over to the Sagamore until Tuesday.

The exhibit is open from 9 a.m. to 9 p.m. â€" and it’s free â€" so you can spend your own money on your own lingerie.

It runs until Tuesday, December 6th.

Copyright 2016 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

"

| Lingerie | Miami | Week | Monday | annual | Victoria’s | Secret | Fashion | Show | proving | that | underwear | over | Deco | found | exhibit | wants | intimate | with | intimates | p> It’s | Sagamore | Hotel | South | Beach | heart | p> Ronit | Josef | Neuman: | “The | been | part | world | past | years | ”< | p> Last | night | iconic | hotel | kicked | titled | “Femme | Fatale | “It’s | about | women | evolution | lingerie | p> Beauty | beholder | there | lots | behold | bash | p> From | sculptures | statues | graffiti | graphic | design | Fatale” | showcases | artists | p> Cece | Feinberg: | female | form | beauty | become | more | beautiful | p> One | highlights | undies | “Lingerie | Francaise” | uncovers | unmentionables | Francaise | exhibition | showcasing | retrospective | French | p> You | check | hundred | pieces | from | variety | brands | “I | think | most | interesting | corset | 1800s | It’s | oldest | intricate | collection | learn | through | videos | holograms | walls | mannequins | “You | self | tour | just | bring | your | phone | download | code | then | walked | entire | curator | p> Here | you’ll | spot | bras | buttons | some | bright | colors | p> Visitor: | actually | enjoy | it’s | something | play | around | seeing | different | kinds | p> If | want | briefed | briefs | head | until | Tuesday | p> The | open | free | spend | money | p> It | runs | December | p> Copyright | 2016 | Sunbeam | Television | Corp | rights | reserved | This | material | published | broadcast | rewritten | redistributed | em>< | p> |

Senin, 12 Desember 2016

Global Market Review of Lingerie 2016 - Forecasts to 2022

DUBLIN, Dec 12, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Global Market Review of Lingerie - Forecasts to 2022" report to their offering.

The 2016 edition of this long-standing report provides - as ever - the complete retail market statistics and forecasts for the global lingerie market. This edition also focuses on the US and Chinese markets, analyses lingerie's supply chain and provides market shares for key brands and retailers.

Report extracts:

- Europe accounts for US$11.67bn of the total, and North America for US$7.93bn. Together they have a combined share of 66.3% of the world total. The percentage share held by Asia is 20.4%, and the combined share of South America and the rest of the World is 13.3%

- Brands (retail or manufacturer) resonate with consumers because they trust them. They trust them for fit and hence they are loyal to them. Therefore, hanging on to brands that the consumer believes in is vital. Hanes have done it very well in both North America and Europe with different brand names. Triumph have done it well in both Europe and Asia with the same names

- The world bra market for 2016 is worth US$16.42bn. Bras account for 55.5% of the world lingerie market. Europe and North America together have a combined percentage share of 68.7%. This exceeds the percentage share of lingerie as a whole, and indicates that bras are less important as a woman's purchase in the other continental regions. In unit terms, bra sales are 1596m units per year

- The future of distribution lies in organised retail. The dis-organised markets in the developing world are being eroded. That means for a brand being stocked in well-known retailers and for a retailer having either own brands or manufacturer brands that are trusted. The decisions on what to stock, either going forwards up the supply chain, of backwards down it, is one of the most important decisions to be made in this business

- The world briefs market is quantified in US$ billions value for 2016 at US$9.90bn. This represents 33.5% of the total lingerie market. In unit terms, briefs sales are 5260m units per year

Key Topics Covered:

Executive summary

Chapter 1: The world lingerie market, 2016

Chapter 2: The world lingerie market, US$bn and units, 2022

Chapter 3: Time lines and growth percentages between key dates

Chapter 4: Selected markets in focus

Chapter 5: Retail market analysis of lingerie

Chapter 6: Product analysis of lingerie

Chapter 7: Consumer analysis of lingerie

Chapter 8: Lingerie supply chain analysis

Chapter 9: Brands and own label retailers

Chapter 10: Key world lingerie industry players

Chapter 11: The future of the global lingerie industry

For more information about this report visit http://www.researchandmarkets.com/research/z329n8/global_market

Media Contact:

Research and Markets

Laura Wood, Senior Manager

press@researchandmarkets.com

For E.S.T Office Hours Call +1-917-300-0470

For U.S./CAN Toll Free Call +1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907

Fax (outside U.S.): +353-1-481-1716

 

SOURCE Research and Markets

"

| Global | Market | Review | Lingerie | 2016 | Forecasts | 2022 | DUBLIN< | span> | 2016< | PRNewswire | p>Research | Markets< | strong> | announced | addition | 2022< | report | their | offering | p>The | edition | this | long | standing | provides | ever | complete | retail | market | statistics | forecasts | global | lingerie | This | also | focuses | Chinese | markets | analyses | lingeries | supply | chain | shares | brands | retailers | p>Report | extracts:< | Europe< | accounts | US$11 | 67bn< | total | North | America< | US$7 | 93bn< | Together | they | have | combined | share | world | percentage | held | Asia< | South | rest | World | Brands | (retail | manufacturer) | resonate | with | consumers | because | trust | them | They | hence | loyal | Therefore | hanging | that | consumer | believes | vital | Hanes | done | very | well | both | different | brand | names | Triumph | same | names< | worth | US$16 | 42bn< | Bras | account | together | exceeds | whole | indicates | bras | less | important | womans | purchase | other | continental | regions | unit | terms | sales | 1596m | units | year< | future | distribution | lies | organised | developing | being | eroded | That | means | stocked | known | retailer | having | either | manufacturer | trusted | decisions | what | stock | going | forwards | backwards | down | most | made | business< | briefs | quantified | billions | value | US$9 | 90bn< | represents | 5260m | p>Key | Topics | Covered:< | strong>< | p>Executive | summary< | p>Chapter | US$bn | Time | lines | growth | percentages | between | dates< | Selected | focus< | Retail | analysis | lingerie< | Product | Consumer | analysis< | label | retailers< | industry | players< | industry< | p>For | more | information | about | visit | http: | researchandmarkets | research | z329n8 | global_market< | p>Media | Contact:< | p>Laura | Wood< | Senior | Manager< | p>press@researchandmarkets | com< | Office | Hours | Call | 0470< | Toll | Free | 8630< | +353 | 8900< | Fax: | 1907< | p>Fax | (outside | 1716< | p> < | p>SOURCE | Research |

Jumat, 02 Desember 2016

Kylie Jenner Shows Off Diamond Fishnet Tights on Instagram and Snapchat

Kylie Jenner showed off a brand-new piece of sexy hosiery on her Snapchat and Instagram on Thursday night, and just looking at it, makes us feel, well, itchy.

In her latest booty-shot video, Kylie donned a pair of gemstone-studded fishnet tights, and we can't believe how casually she's wearing them. Not only can tights be seriously uncomfortable and itchy (except for Wolfords, of course), but adding sharp rocks to themâ€"it can't be good for the skin. Will she have scratch marks? Redness? Seriously, we're concerned for the health of her legs.

Are you feeling itchy? We need some Jergens over here, please.

🌟

A photo posted by Kylie (@kyliejenner) on Dec 1, 2016 at 10:59pm PST

Come on, Kylie. There's no way those things are practical! But practicality has never been a strong suit for the 19-year-oldâ€"just look at the three Los Angeles mansions she has purchased in the past few years.

VIDEO: Kylie Jenner Buys Third Home in L.A. Neighborhood of Hidden Hills for $12 Million

The youngest of the Kar-Jenner sisters, who is now back to her original dark brunette locks, has been pretty busy lately as she gets ready to open her first Kylie Cosmetics pop-up shop on Dec. 9 in L.A. and a new online store called The Kylie Shop, where fans can buy Kylie-branded socks, underwear, sweatshirts, and more starting Dec. 10.

>RELATED: Kylie Jenner Posts a New Slew of Racy Lingerie Pics

Maybe The Kylie Shop will stock the tights she wore in the snaps above. In the meantime, we'll be ordering these rhinestoned fishnets to see give a similar look a whirl ourselves.

"

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Rabu, 07 Desember 2016

In Conservative India, This Startup Hawks Edible Body Paint and Lingerie

The Indian e-commerce startup That’s Personal touts financial metrics venture capitalists typically salivate over: a consistent doubling of annual sales, gross margins exceeding 50 percent, low customer acquisition costs and strong repeat traffic. Yet not a single big-name investor has bitten.

That’s Personal sells adult productsâ€"edible body paints, slinky lingerie, erotic board gamesâ€"to Indians who, like many people the world over, prefer to keep such purchases private. Founder Samir Saraiya is betting that gradually liberalizing attitudes toward sex will spark a boom in so-called sexual wellness products.

Samir Saraiya

Samir Saraiya.

Photographer: Rohan Indapure

But more than two millennia after the publication of the Kamasutra sex manual, much of Indian society remains prudish. As a result, Saraiya is struggling to persuade skittish venture firms to plow $5 million into his three-year-old company. Investors say the regulatory environment is uncertain and fear Indian officials will shut down That's Personal if it runs afoul of conservatives. This is a nation, after all, where even dating apps have been forced to tread carefully.

Rajiv Sahney, who runs the India offices of New Vernon Capital, participated in an angel round 18 months ago that raised $1 million but says getting others to pony up will be a challenge. "There are people in India with a view on what India is and what India should be," he says. Even potential backers who deem the online adult segment a winner have been deaf to Saraiya's entreaties. “Will this category do well?" asks Nikhil Khattau, managing director at the India unit of Silicon Valley venture firm Mayfield. "Sure! Is it investible? Difficult to say." 

Saraiya remains undaunted, schlepping to venture firm offices with a bag full of his merchandise. "Investors need to be educated on what this category is all about, what is a cream, what is a lubricant and what is the product range we stock," he says.

When Saraiya quit running Microsoft's Southeast Asia business development office in 2011 to join India's e-commerce revolution, he never contemplated selling Fifty Shades of Grey merchandise. But Saraiya quickly discovered that every big e-commerce segment already featured a dozen or more players. Inspiration struck unexpectedly: Too mortified to buy condoms in the store opposite his apartment building, Saraiya trudged to a distant neighborhood where no one knew him. He was certain at least a few hundred million of his compatriots faced the same predicament.

 “That was it,” he recalls. "I decided to solve my own problem."

Saraiya roped in two of his Microsoft buddies as angel investors and jumped into what he calls "discreet e-commerce." Let others tout convenience, price and choice. Saraiya would sell privacy: “Buy from me and nobody will know.”

His first stop was a lawyer’s office to get clarity on the rules. “While it is illegal to import and sell ‘quote unquote obscene’ products in India, the rules dealing with obscenity make no reference to adult products, the lawyer told me.” To keep officials off their backs, all the merchandise would all have to conform to a statute forbidding any form of nudity on the packaging. The lawyer liked the concept so much that he jumped in as co-founder. Thatspersonal.com launched in January 2013.

Saraiya’s biggest dilemma was still to come: how to break the news to friends and relatives? At a family gathering, his wife’s kinâ€"conservative Jains who abhor alcohol, espouse extreme vegetarianism and practice ahima (non violence)â€"teased him about sourcing "Jain" adult products for them. He solved the problem partially by calling the company Digital E-life and printed only that name on his business card. “My children are 4 and 9 and when someone asks them what does your father do, they innocently say he runs Digital E-life.”

The startup’s 15-person team works out of a tiny office in Chembur, an industrial and retailing hub in eastern Mumbai. Saraiya initially wondered how his staff would explain their line of work to their families. “But they seemed to have no problem whatsoever," he says. By contrast, Saraiya had to break the news to his family "very gently," despite the fact that his sister and mother are both gynecologists.

The country’s changing demographics have worked to his advantage. Nearly three-quarters of India's 1.3 billion citizens are under the age of 45â€"many of them digitally savvy and willing to try new things. Shoppers from India’s biggest metropolises as well as smaller towns began snapping up the wares. Today, more than 40 percent of the buyers are women. One of the most popular products is women’s intimate shaving cream. "In India people glare at a woman if she smokes," Saraiya says. "Can you imagine a woman walking into a store and asking for this cream?"

Advertising has been a challenge because strict rules govern what you can show online. Google users must turn off their "safe search" option to view the ads. Facebook bans words like "massager" and "vibrator." India's customs officials pose another hurdle. When a consignment of edible paint arrives, officers are perplexed: Is it paint? Is it chocolate? “We have to explain each product to officials levying the import duties,” Saraiya says.

Inevitably, a handful of thriving copycats have entered the market. That's Personal says it has stayed ahead with a broad range of merchandise and exclusive deals with big manufacturers. The company also has made an art of discretion. To thwart prying relatives or domestic helpers, packages are unmarked and the invoices cagily euphemistic: racy lingerie is "one-piece apparel;" massage cream a "one-piece novelty item." Customers who live with their parents or extended families have asked That's Personal to relabel the actual products. Saraiya is considering such a service for an extra fee.

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The prudence appeals to buyers like Nayha Mehta, a Mumbai businesswoman, who used to trek to a distant drugstore to buy even tampons. When a friend mentioned That’s Personal, Mehta found the shopping liberating. On her 40th birthday earlier this year, she gifted herself massage oils, mood candles and naughty games. She won't share her complete shopping list because "people will judge me." But she intends to get more adventurous.

Saraiya is counting on customers like Mehta to spread the word and boost his business which is just hitting $1 million in gross sales."One day soonâ€"who knows it could be next yearâ€"it will be the right place and the right time for this kind of e-commerce in India." 

"

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