Kendall Jenner Struts Around in Lingerie, Fierce Lace-Up Boots for 'Love' Magazine’s Advent Calendar

Playing Kendall Jenner Struts Around in Lingerie, Fierce Lace-Up Boots for 'Love' Magazine’s Advent Calendar

Kendall Jenner puts on a sexy display for day five of >Love magazine's advent calendar.

In a video posted on Monday, the 21-year-old model strikes a series of poses to the tune of Barry White's classic slow jam song, "I'm Gonna Love You Just A Little More," while sporting purple Agent Provocateur lingerie, Dsquared2 high-heeled lace-up boots and a jacket complete with a big patch of the Rolling Stones lips.

>EXCLUSIVE: Inside the Victoria's Secret Fashion Show After-Party -- Friendly Exes, Supermodel DJs and More!

Kendall's video for >Love happens to fall on the same day that the Victoria's Secret Fashion Show will air on CBS. The Keeping Up With the Kardashians star walked in the show last week, and wore some seriously sexy ensembles.

[embedded content]

ET was backstage with Kendall just moments before she hit the runway, and spoke to her about why none of her famous siblings were in Paris to watch her on the catwalk, but instead were cheering her on from home in Los Angeles. "Yeah, no one is coming out but they're all -- I've literally been texting with all of them, like, the past couple days," she dished. "Everyone's freaking out, I got so many flowers from all my family members. I feel the love for sure from L.A."

>EXCLUSIVE: Kendall Jenner Gives Update on Kanye West's Health -- 'Everyone Is Doing OK, Just Praying'

Here's a look at the lingerie styles you can expect to see at this year's Victoria's Secret Fashion Show:

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"

| Kendall | Jenner | Struts | Around | Lingerie, | Fierce | Lace-Up | Boots | Love | Magazine’s | Advent | Calendar | Playing< | span> | Lingerie | Lace | Calendar< | p> < | div> Kendall | puts | sexy | display | five | Love< | magazines | advent | calendar< | p> In | video | posted | Monday | year | model | strikes | series | poses | tune | Barry | Whites | classic | slow | song | Gonna | Just | Little | More | while | sporting | purple | Agent | Provocateur | lingerie | Dsquared2 | high | heeled | lace | boots | jacket | complete | with | patch | Rolling | Stones | lips | p> EXCLUSIVE: | Inside | Victorias | Secret | Fashion | Show | After | Party | Friendly | Exes | Supermodel | More!< | strong>< | p> Kendalls | em>< | happens | fall | same | that | will | Keeping | With | Kardashians< | star | walked | show | last | week | wore | some | seriously | ensembles | p> [embedded | content]< | p> ET | backstage | Kendall< | just | moments | before | runway | spoke | about | none | famous | siblings | were | Paris | watch | catwalk | instead | cheering | from | home | Angeles | Yeah | coming | theyre | literally | been | texting | them | like | past | couple | days | dished | Everyones | freaking | many | flowers | family | members | feel | love | sure | Gives | Update | Kanye | Wests | Health | Everyone | Doing | Praying< | p> Heres | look | styles | expect | this | years | Show< | a>:< | p> SHARE | FACEBOOK< | SHARE< | span>< | SHARE | TWITTER< | TWEET< | span> < | div> < | div> |

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Kendall Jenner Struts Around in Lingerie, Fierce Lace-Up Boots for 'Love' Magazine’s Advent Calendar

Playing Kendall Jenner Struts Around in Lingerie, Fierce Lace-Up Boots for 'Love' Magazine’s Advent Calendar

Kendall Jenner puts on a sexy display for day five of >Love magazine's advent calendar.

In a video posted on Monday, the 21-year-old model strikes a series of poses to the tune of Barry White's classic slow jam song, "I'm Gonna Love You Just A Little More," while sporting purple Agent Provocateur lingerie, Dsquared2 high-heeled lace-up boots and a jacket complete with a big patch of the Rolling Stones lips.

>EXCLUSIVE: Inside the Victoria's Secret Fashion Show After-Party -- Friendly Exes, Supermodel DJs and More!

Kendall's video for >Love happens to fall on the same day that the Victoria's Secret Fashion Show will air on CBS. The Keeping Up With the Kardashians star walked in the show last week, and wore some seriously sexy ensembles.

[embedded content]

ET was backstage with Kendall just moments before she hit the runway, and spoke to her about why none of her famous siblings were in Paris to watch her on the catwalk, but instead were cheering her on from home in Los Angeles. "Yeah, no one is coming out but they're all -- I've literally been texting with all of them, like, the past couple days," she dished. "Everyone's freaking out, I got so many flowers from all my family members. I feel the love for sure from L.A."

>EXCLUSIVE: Kendall Jenner Gives Update on Kanye West's Health -- 'Everyone Is Doing OK, Just Praying'

Here's a look at the lingerie styles you can expect to see at this year's Victoria's Secret Fashion Show:

SHARE ON FACEBOOK SHARE SHARE ON TWITTER TWEET

"

| Kendall | Jenner | Struts | Around | Lingerie, | Fierce | Lace-Up | Boots | Love | Magazine’s | Advent | Calendar | Playing< | span> | Lingerie | Lace | Calendar< | p> < | div> Kendall | puts | sexy | display | five | Love< | magazines | advent | calendar< | p> In | video | posted | Monday | year | model | strikes | series | poses | tune | Barry | Whites | classic | slow | song | Gonna | Just | Little | More | while | sporting | purple | Agent | Provocateur | lingerie | Dsquared2 | high | heeled | lace | boots | jacket | complete | with | patch | Rolling | Stones | lips | p> EXCLUSIVE: | Inside | Victorias | Secret | Fashion | Show | After | Party | Friendly | Exes | Supermodel | More!< | strong>< | p> Kendalls | em>< | happens | fall | same | that | will | Keeping | With | Kardashians< | star | walked | show | last | week | wore | some | seriously | ensembles | p> [embedded | content]< | p> ET | backstage | Kendall< | just | moments | before | runway | spoke | about | none | famous | siblings | were | Paris | watch | catwalk | instead | cheering | from | home | Angeles | Yeah | coming | theyre | literally | been | texting | them | like | past | couple | days | dished | Everyones | freaking | many | flowers | family | members | feel | love | sure | Gives | Update | Kanye | Wests | Health | Everyone | Doing | Praying< | p> Heres | look | styles | expect | this | years | Show< | a>:< | p> SHARE | FACEBOOK< | SHARE< | span>< | SHARE | TWITTER< | TWEET< | span> < | div> < | div> |

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Global market review of lingerie

NEW YORK, Dec. 13, 2016 /PRNewswire/ -- The 2016 edition of this long-standing report provides - as ever - the complete retail market statistics and forecasts for the global lingerie market. This edition also focuses on the US and Chinese markets, analyses lingerie's supply chain and provides market shares for key brands and retailers.

Report extracts:

The report estimates the world lingerie retail market value for 2016 at US$29.57bn. Europe accounts for US$11.67bn of the total, and North America for US$7.93bn. Together they have a combined share of 66.3% of the world total. The percentage share held by Asia is 20.4%, and the combined share of South America and the rest of the World is 13.3%.

Brands (retail or manufacturer) resonate with consumers because they trust them. They trust them for fit and hence they are loyal to them. Therefore, hanging on to brands that the consumer believes in is vital. Hanes have done it very well in both North America and Europe with different brand names. Triumph have done it well in both Europe and Asia with the same names.

The world bra market for 2016 is worth US$16.42bn. Bras account for 55.5% of the world lingerie market. Europe and North America together have a combined percentage share of 68.7%. This exceeds the percentage share of lingerie as a whole, and indicates that bras are less important as a woman's purchase in the other continental regions. In unit terms, bra sales are 1596m units per year.

The future of distribution lies in organised retail. The dis-organised markets in the developing world are being eroded. That means for a brand being stocked in well-known retailers and for a retailer having either own brands or manufacturer brands that are trusted. The decisions on what to stock, either going forwards up the supply chain, of backwards down it, is one of the most important decisions to be made in this business.

The world briefs market is quantified in US$ billions value for 2016 at US$9.90bn. This represents 33.5% of the total lingerie market. In unit terms, briefs sales are 5260m units per year.

Read the full report: http://www.reportlinker.com/p03106686-summary/view-report.html

SOURCE Reportlinker

"

| Global | market | review | lingerie | YORK< | span> | 2016< | PRNewswire | 2016 | edition | this | long | standing | report | provides | ever | complete | retail | statistics | forecasts | global | This | also | focuses | Chinese | markets | analyses | lingeries | supply | chain | shares | brands | retailers | p>Report | extracts:< | strong>< | p>The | estimates | world | value | US$29 | 57bn< | Europe< | accounts | US$11 | 67bn< | total | North | America< | US$7 | 93bn< | Together | they | have | combined | share | percentage | held | Asia< | South | rest | World | p>Brands | (retail | manufacturer) | resonate | with | consumers | because | trust | them | They | hence | loyal | Therefore | hanging | that | consumer | believes | vital | Hanes | done | very | well | both | different | brand | names | Triumph | same | worth | US$16 | 42bn< | Bras | account | together | exceeds | whole | indicates | bras | less | important | womans | purchase | other | continental | regions | unit | terms | sales | 1596m | units | year | future | distribution | lies | organised | developing | being | eroded | That | means | stocked | known | retailer | having | either | manufacturer | trusted | decisions | what | stock | going | forwards | backwards | down | most | made | business | briefs | quantified | billions | US$9 | 90bn< | represents | 5260m | p>Read | full | report: | http: | reportlinker | p03106686 | summary | view | html< | p>SOURCE | Reportlinker< |

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Global Market Review of Lingerie 2016 - Forecasts to 2022

DUBLIN, Dec 12, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Global Market Review of Lingerie - Forecasts to 2022" report to their offering.

The 2016 edition of this long-standing report provides - as ever - the complete retail market statistics and forecasts for the global lingerie market. This edition also focuses on the US and Chinese markets, analyses lingerie's supply chain and provides market shares for key brands and retailers.

Report extracts:

- Europe accounts for US$11.67bn of the total, and North America for US$7.93bn. Together they have a combined share of 66.3% of the world total. The percentage share held by Asia is 20.4%, and the combined share of South America and the rest of the World is 13.3%

- Brands (retail or manufacturer) resonate with consumers because they trust them. They trust them for fit and hence they are loyal to them. Therefore, hanging on to brands that the consumer believes in is vital. Hanes have done it very well in both North America and Europe with different brand names. Triumph have done it well in both Europe and Asia with the same names

- The world bra market for 2016 is worth US$16.42bn. Bras account for 55.5% of the world lingerie market. Europe and North America together have a combined percentage share of 68.7%. This exceeds the percentage share of lingerie as a whole, and indicates that bras are less important as a woman's purchase in the other continental regions. In unit terms, bra sales are 1596m units per year

- The future of distribution lies in organised retail. The dis-organised markets in the developing world are being eroded. That means for a brand being stocked in well-known retailers and for a retailer having either own brands or manufacturer brands that are trusted. The decisions on what to stock, either going forwards up the supply chain, of backwards down it, is one of the most important decisions to be made in this business

- The world briefs market is quantified in US$ billions value for 2016 at US$9.90bn. This represents 33.5% of the total lingerie market. In unit terms, briefs sales are 5260m units per year

Key Topics Covered:

Executive summary

Chapter 1: The world lingerie market, 2016

Chapter 2: The world lingerie market, US$bn and units, 2022

Chapter 3: Time lines and growth percentages between key dates

Chapter 4: Selected markets in focus

Chapter 5: Retail market analysis of lingerie

Chapter 6: Product analysis of lingerie

Chapter 7: Consumer analysis of lingerie

Chapter 8: Lingerie supply chain analysis

Chapter 9: Brands and own label retailers

Chapter 10: Key world lingerie industry players

Chapter 11: The future of the global lingerie industry

For more information about this report visit http://www.researchandmarkets.com/research/z329n8/global_market

Media Contact:

Research and Markets

Laura Wood, Senior Manager

press@researchandmarkets.com

For E.S.T Office Hours Call +1-917-300-0470

For U.S./CAN Toll Free Call +1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907

Fax (outside U.S.): +353-1-481-1716

 

SOURCE Research and Markets

"

| Global | Market | Review | Lingerie | 2016 | Forecasts | 2022 | DUBLIN< | span> | 2016< | PRNewswire | p>Research | Markets< | strong> | announced | addition | 2022< | report | their | offering | p>The | edition | this | long | standing | provides | ever | complete | retail | market | statistics | forecasts | global | lingerie | This | also | focuses | Chinese | markets | analyses | lingeries | supply | chain | shares | brands | retailers | p>Report | extracts:< | Europe< | accounts | US$11 | 67bn< | total | North | America< | US$7 | 93bn< | Together | they | have | combined | share | world | percentage | held | Asia< | South | rest | World | Brands | (retail | manufacturer) | resonate | with | consumers | because | trust | them | They | hence | loyal | Therefore | hanging | that | consumer | believes | vital | Hanes | done | very | well | both | different | brand | names | Triumph | same | names< | worth | US$16 | 42bn< | Bras | account | together | exceeds | whole | indicates | bras | less | important | womans | purchase | other | continental | regions | unit | terms | sales | 1596m | units | year< | future | distribution | lies | organised | developing | being | eroded | That | means | stocked | known | retailer | having | either | manufacturer | trusted | decisions | what | stock | going | forwards | backwards | down | most | made | business< | briefs | quantified | billions | value | US$9 | 90bn< | represents | 5260m | p>Key | Topics | Covered:< | strong>< | p>Executive | summary< | p>Chapter | US$bn | Time | lines | growth | percentages | between | dates< | Selected | focus< | Retail | analysis | lingerie< | Product | Consumer | analysis< | label | retailers< | industry | players< | industry< | p>For | more | information | about | visit | http: | researchandmarkets | research | z329n8 | global_market< | p>Media | Contact:< | p>Laura | Wood< | Senior | Manager< | p>press@researchandmarkets | com< | Office | Hours | Call | 0470< | Toll | Free | 8630< | +353 | 8900< | Fax: | 1907< | p>Fax | (outside | 1716< | p> < | p>SOURCE | Research |

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Staff At A Melbourne Lingerie Store Are Protesting Against Sexist Work Conditions

The company's handbook directs female employees to "pout" at male customers.

A group of young workers have staged a protest today targeting the Australian lingerie chain Honey Birdette, which has been accused by current and former staff of encouraging sexual harassment.

The protest was held outside Honey Birdette’s Melbourne Central store and follows a petition started by a former employee that claimed staff were “sexually harassed and intimidated by customers â€" and when these women spoke up, management told them to suck it up.” The petition, which also accuses the company of enforcing a sexist dress code, has been signed by 5,000 people.

Staff have also expressed concern at the the company’s staff handbook which directs women to “pout” at male customers.

Photo credit: Young Workers Centre

Today’s protest included testimonials from Honey Birdette staff, documenting their negative experiences in the workplace. “We were told we were there as ‘sex kittens’,” one testimonial read. “They make you go up to women and couples and sell them sex toys and say vulgar things to them even if [the customers] say no,” read another.

One former staff member said that the company forced staff to wear high heels and stockings, which they had to purchase from the store.

Photo credit: Young Workers Centre

Material distributed at the protest said that workers at Honey Birdette were “bullied and intimidated by management for not having perfectly applied lipstick or wanting to wear flat shoes instead of high heels â€" even for safety reasons.” They also “face sexual harassment and intimidation from customers, and are pressured by management to work countless hours of unpaid overtime to make sales.”

Employees also raised concerns around the company’s official staff handbook called “The Little Black Book”. The handbook, seen by Junkee, describes how staff are expected to dress and interact with customers.

The handbook describes retail staff as “showgirls”. Dress guidelines include requirements that staff wear red lipstick and high heels to “complete the showgirl experience”. Nails must either be red, black or nude and staff are reminded that “ladies talk with our hands”.

An excerpt from the company’s “Little Black Book”

According to the handbook, being a “Honey” (staff member) is more than a job, it’s a “lifestyle”. Staff are also encouraged to use phrases like “Kinky cats”, “Sadistic sweethearts”, “Spank me if I’m wrong” and “Come hither”.

A specific section on male customers directs staff to greet them with a “killer pout”.

The issue of sexual harassment in retail workplaces isn’t unique to one specific company. An investigate feature published by Fairfax last week highlighted how common it is across the industry.

The article pointed out that there have been no public campaigns targeting this kind of behaviour despite the fact the law was changed five years ago to explicitly prohibit customers sexually harassing employees.

Today’s protest was supported by the Young Workers Centre. Keelia Fitzpatrick, the centre’s coordinator, said “Honey Birdette claims to be about ’empowering women’ â€" but the only people Honey Birdette are empowering are customers who want to sexually harass women.

“We’ve had many women contact us to speak out about these awful workplace practices, but what’s really alarming is how many of these women are speaking to us anonymously. There’s a real culture of fear among the workers at Honey Birdette. It’s time for Honey Birdette to practice what they preach and empower staff to stand up for safety.”

Junkee has contacted Honey Birdette for comment.

"

| Staff | Melbourne | Lingerie | Store | Protesting | Against | Sexist | Work | Conditions | companys | handbook | directs | female | employees | pout | male | customers | p> A | group | young | workers | have | staged | protest | today | targeting | Australian | lingerie | chain | Honey | Birdette | which | been | accused | current | former | staff | encouraging | sexual | harassment | p> The | held | outside | Birdette’s | Central | store | follows | petition | started | employee< | that | claimed | were | “sexually | harassed | intimidated | when | these | women | spoke | management | told | them | suck | also | accuses | company | enforcing | sexist | dress | code | signed | people | p> Staff | expressed | concern | company’s | “pout” | p> Photo | credit: | Young | Workers | Centre< | p> < | div> Today’s | included | testimonials | from | documenting | their | negative | experiences | workplace | “We | there | ‘sex | kittens’ | testimonial | read | “They | make | couples | sell | toys | vulgar | things | even | [the | customers] | another | p> One | member | said | forced | wear | high | heels | stockings | they | purchase | p> Photo | div> Material | distributed | “bullied | having | perfectly | applied | lipstick | wanting | flat | shoes | instead | safety | reasons | They | “face | intimidation | pressured | work | countless | hours | unpaid | overtime | sales | ”< | p> Employees | raised | concerns | around | official | called | “The | Little | Black | Book” | seen | Junkee | describes | expected | interact | with | retail | “showgirls” | Dress | guidelines | include | requirements | “complete | showgirl | experience” | Nails | must | either | black | nude | reminded | “ladies | talk | hands” | p> An | excerpt | “Little | Book”< | div> According | being | “Honey” | (staff | member) | more | than | it’s | “lifestyle” | encouraged | phrases | like | “Kinky | cats” | “Sadistic | sweethearts” | “Spank | I’m | wrong” | “Come | hither” | specific | section | greet | “killer | pout” | issue | workplaces | isn’t | unique | investigate | feature | published | Fairfax< | last | week | highlighted | common | is across | industry | article | pointed | public | campaigns | this | kind | behaviour | despite | fact | changed | five | years | explicitly | prohibit | sexually | harassing | p> Today’s | supported | Centre | Keelia | Fitzpatrick | centre’s | coordinator | “Honey | claims | about | ’empowering | women’ | only | empowering | want | harass | p> “We’ve | many | contact | speak | awful | practices | what’s | really | alarming | speaking | anonymously | There’s | real | culture | fear | among | It’s | time | practice | what | preach | empower | stand | p> Junkee | contacted | comment | div> |

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Irina Shayk boosts her cleavage with sexy bralet in lingerie-clad selfie

She is one of the world's most prestigious supermodels. 

And Irina Shayk proved exactly why as she smouldered in a sensational new selfie shared with her 6.8million Instagram followers, where she stripped off to just her lingerie to help exhibit her incredible shape. 

The 30-year-old beauty looked phenomenal in a barely-there underwear set comprising of a black lace bralet with extremely low-cut knickers which made the most of her washboard stomach.

Scroll down for video

Lacy lingerie: Irina Shayk proved exactly why as she smouldered in a sensational new selfie shared with her 6.8million Instagram followers, she stripped off to just her lingerie to help exhibit her incredible shape

>

Embrace lace like Irina with an Intimissimi bralette

>

Intimissimi Lace and Silk Triangle Bra

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Posting a fitting room selfie in black lace lingerie is one sure fire way to get fans excited! Irina did just that recently to get her supporters out for the Intimissimi store opening in Madrid, Spain.

We love the lace and silk triangle bra she chose for the occasion- ticking off a long list of trends- bralette, lace, longline, and a steal at $59. We can picture her wearing this out as is with a high waisted black skirt, or peeking out under a black blazer or loose kimono style jacket. Underwear as outerwear means getting twice as many wears making it truly a value buy.

Although we're loving Irina's pick, we found some other options at Urban Outfitters and Asos that at just $23-29 won't break the bank. Scroll down to shop our faves!

* PRICES MAY NOT BE AS ADVERTISED

...NOW GET A BRA LIKE IT

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Irina, who has been dating actor Bradley Cooper for over a year, has spoken in the past about her militant fitness regime as she is determined to 'love, respect and treat' her body.

Her attentive care is fully evident through her sizzling selfie in which she stripped down to her racy black lingerie, complete with a cleavage boosting bra. 

The padded cups afforded her a super perky look which appeared even more impressive when matched with her spectacularly taut abs. 

She posed expertly in front of the camera, jutting one leg towards the camera and popping her hip out to help make the most of her slender physique. 

Sexy shape: The 30-year-old beauty looked phenomenal in a barely-there lingerie set comprising of a black lace bralet with extremely low-cut knickers which made the most of her washboard stomach

Stunner: Last year, Irina revealed in an interview with Viva magazine that she hits the gym every day, piling on the hours of cardio in order to keep up her slender and toned silhouette, while eating a healthy, but unrestricted diet

With her hair worn in loose waves, the sexy tendrils added to her seductive look while she shielded her face behind the flash of her camera - allowing her body to be the main focus of the ensemble.   

Last year, Irina revealed in an interview with Viva magazine that she hits the gym every day, piling on the hours of cardio in order to keep up her slender and toned silhouette, while eating a healthy, but unrestricted diet.

'You have to love your body, respect it and treat it well,' Irina told Viva. 'I spend time doing cardio because it makes me feel good.'

'I believe in eating what I like and sweating it out in the gym,' she added. 'I work out every day and avoid exercises that make my body too muscular. I focus on activities like running, boxing, cycling and Pilates.'

And it's a routine that pays off as Irina has graced the covers of dozens of magazines, strutted her stuff on the most prestigious catwalks, been seen on billboards across the globe, and dated the highest earning football player in the world for five years - but Irina also has her eye on another prize.

Last year, Irina starred in a big screen remake of Hercules alongside Dwayne Johnson - and reveals that she wants her next role to be of the espionage variety.

Speaking about Hercules, Irina said: 'It was great! It was my first film, but I had a very important role in the movie. The director made me feel very comfortable, and Dwayne is smart, down-to-earth and just amazing. It was a dream come true.'

And when asked if she would consider taking on more film roles, the supermodel revealed: 'The Hercules role just kind of came to me, but I had a lot of fun trying something new. I’d say it’s definitely a possibility. My dream acting role would be to play a Russian spy!' 

Kiss, kiss: She is one of the world's most prestigious supermodels

"

| Irina | Shayk | boosts | cleavage | with | sexy | bralet | lingerie-clad | selfie | worlds | most | prestigious | supermodels | p> And | proved | exactly | smouldered | sensational | shared | 8million | Instagram | followers | where | stripped | just | lingerie | help | exhibit | incredible | shape | p> The | year | beauty | looked | phenomenal | barely | there | underwear | comprising | black | lace | extremely | knickers | which | made | washboard | stomach | p> Scroll | down | video< | span>< | p> < | p> < | noscript>< | div> Lacy | lingerie: Irina | shape< | div> < | div> < | div> < | p> Embrace | like | Intimissimi | bralette< | h2> < | a> Intimissimi | Lace | Silk | Triangle | Bra< | p> Click | buy< | p> Buy | now< | div> Posting | fitting | room | sure | fire | fans | excited! | that | recently | supporters | store | opening | Madrid | Spain | p> We | love | silk | triangle | chose | occasion | ticking | long | list | trends | bralette | longline | steal | picture | wearing | this | high | waisted | skirt | peeking | under | blazer | loose | kimono | style | jacket | Underwear | outerwear | means | getting | twice | many | wears | making | truly | value | p> Although | were | loving | Irinas | pick | found | some | other | options | Urban | Outfitters | Asos | wont | break | bank | Scroll | shop | faves!< | div> < | div> * | PRICES | ADVERTISED< | span> | LIKE | span> | div> Irina | been | dating | actor | Bradley | Cooper | over | spoken | past | about | militant | fitness | regime | determined | respect | treat | body | p> Her | attentive | care | fully | evident | through | sizzling | racy | complete | boosting | div> The | padded | cups | afforded | super | perky | look | appeared | even | more | impressive | when | matched | spectacularly | taut | p> She | posed | expertly | front | camera | jutting | towards | popping | make | slender | physique | div> Sexy | shape: The | stomach< | div> Stunner: Last | revealed | interview | Viva | magazine | hits | every | piling | hours | cardio | order | keep | toned | silhouette | while | eating | healthy | unrestricted | diet< | div> With | hair | worn | waves | tendrils | added | seductive | shielded | face | behind | flash | allowing | main | focus | ensemble |   < | p> Last | diet | p> You | have | your | well | told | spend | time | doing | because | makes | feel | good | p> I | believe | what | sweating | work | avoid | exercises | muscular | activities | running | boxing | cycling | Pilates | p> And | routine | pays | graced | covers | dozens | magazines | strutted | stuff | catwalks | seen | billboards | across | globe | dated | highest | earning | football | player | world | five | years | also | another | prize | starred | screen | remake | Hercules | alongside | Dwayne | Johnson | reveals | wants | next | role | espionage | variety | p> Speaking | said: | great! | first | film | very | important | movie | director | comfortable | smart | earth | amazing | dream | come | true | asked | would | consider | taking | roles | supermodel | revealed: | kind | came | trying | something | I’d | it’s | definitely | possibility |  My | acting | play | Russian | spy! < | div> Kiss | kiss: She | supermodels< | div>< | div> |

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In Conservative India, This Startup Hawks Edible Body Paint and Lingerie

The Indian e-commerce startup That’s Personal touts financial metrics venture capitalists typically salivate over: a consistent doubling of annual sales, gross margins exceeding 50 percent, low customer acquisition costs and strong repeat traffic. Yet not a single big-name investor has bitten.

That’s Personal sells adult productsâ€"edible body paints, slinky lingerie, erotic board gamesâ€"to Indians who, like many people the world over, prefer to keep such purchases private. Founder Samir Saraiya is betting that gradually liberalizing attitudes toward sex will spark a boom in so-called sexual wellness products.

Samir Saraiya.

Photographer: Rohan Indapure

But more than two millennia after the publication of the Kamasutra sex manual, much of Indian society remains prudish. As a result, Saraiya is struggling to persuade skittish venture firms to plow $5 million into his three-year-old company. Investors say the regulatory environment is uncertain and fear Indian officials will shut down That's Personal if it runs afoul of conservatives. This is a nation, after all, where even dating apps have been forced to tread carefully.

Rajiv Sahney, who runs the India offices of New Vernon Capital, participated in an angel round 18 months ago that raised $1 million but says getting others to pony up will be a challenge. "There are people in India with a view on what India is and what India should be," he says. Even potential backers who deem the online adult segment a winner have been deaf to Saraiya's entreaties. “Will this category do well?" asks Nikhil Khattau, managing director at the India unit of Silicon Valley venture firm Mayfield. "Sure! Is it investible? Difficult to say." 

Saraiya remains undaunted, schlepping to venture firm offices with a bag full of his merchandise. "Investors need to be educated on what this category is all about, what is a cream, what is a lubricant and what is the product range we stock," he says.

When Saraiya quit running Microsoft's Southeast Asia business development office in 2011 to join India's e-commerce revolution, he never contemplated selling Fifty Shades of Grey merchandise. But Saraiya quickly discovered that every big e-commerce segment already featured a dozen or more players. Inspiration struck unexpectedly: Too mortified to buy condoms in the store opposite his apartment building, Saraiya trudged to a distant neighborhood where no one knew him. He was certain at least a few hundred million of his compatriots faced the same predicament.

 “That was it,” he recalls. "I decided to solve my own problem."

Saraiya roped in two of his Microsoft buddies as angel investors and jumped into what he calls "discreet e-commerce." Let others tout convenience, price and choice. Saraiya would sell privacy: “Buy from me and nobody will know.”

His first stop was a lawyer’s office to get clarity on the rules. “While it is illegal to import and sell ‘quote unquote obscene’ products in India, the rules dealing with obscenity make no reference to adult products, the lawyer told me.” To keep officials off their backs, all the merchandise would all have to conform to a statute forbidding any form of nudity on the packaging. The lawyer liked the concept so much that he jumped in as co-founder. Thatspersonal.com launched in January 2013.

Saraiya’s biggest dilemma was still to come: how to break the news to friends and relatives? At a family gathering, his wife’s kinâ€"conservative Jains who abhor alcohol, espouse extreme vegetarianism and practice ahima (non violence)â€"teased him about sourcing "Jain" adult products for them. He solved the problem partially by calling the company Digital E-life and printed only that name on his business card. “My children are 4 and 9 and when someone asks them what does your father do, they innocently say he runs Digital E-life.”

The startup’s 15-person team works out of a tiny office in Chembur, an industrial and retailing hub in eastern Mumbai. Saraiya initially wondered how his staff would explain their line of work to their families. “But they seemed to have no problem whatsoever," he says. By contrast, Saraiya had to break the news to his family "very gently," despite the fact that his sister and mother are both gynecologists.

The country’s changing demographics have worked to his advantage. Nearly three-quarters of India's 1.3 billion citizens are under the age of 45â€"many of them digitally savvy and willing to try new things. Shoppers from India’s biggest metropolises as well as smaller towns began snapping up the wares. Today, more than 40 percent of the buyers are women. One of the most popular products is women’s intimate shaving cream. "In India people glare at a woman if she smokes," Saraiya says. "Can you imagine a woman walking into a store and asking for this cream?"

Advertising has been a challenge because strict rules govern what you can show online. Google users must turn off their "safe search" option to view the ads. Facebook bans words like "massager" and "vibrator." India's customs officials pose another hurdle. When a consignment of edible paint arrives, officers are perplexed: Is it paint? Is it chocolate? “We have to explain each product to officials levying the import duties,” Saraiya says.

Inevitably, a handful of thriving copycats have entered the market. That's Personal says it has stayed ahead with a broad range of merchandise and exclusive deals with big manufacturers. The company also has made an art of discretion. To thwart prying relatives or domestic helpers, packages are unmarked and the invoices cagily euphemistic: racy lingerie is "one-piece apparel;" massage cream a "one-piece novelty item." Customers who live with their parents or extended families have asked That's Personal to relabel the actual products. Saraiya is considering such a service for an extra fee.

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The prudence appeals to buyers like Nayha Mehta, a Mumbai businesswoman, who used to trek to a distant drugstore to buy even tampons. When a friend mentioned That’s Personal, Mehta found the shopping liberating. On her 40th birthday earlier this year, she gifted herself massage oils, mood candles and naughty games. She won't share her complete shopping list because "people will judge me." But she intends to get more adventurous.

Saraiya is counting on customers like Mehta to spread the word and boost his business which is just hitting $1 million in gross sales."One day soonâ€"who knows it could be next yearâ€"it will be the right place and the right time for this kind of e-commerce in India." 

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