Victoria's Secret Accused of Designing 'Racist Lingerie'

Dimitrios Kambouris/Getty Images for Victoria's Secret

by Jerome Hudson2 Dec 20160

2 Dec, 20162 Dec, 2016

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Womenswear brand Victoria’s Secret has been accused of cultural appropriation and of designing “racist” lingerie by a lifestyle editor at Cosmopolitan magazine.

In an article, Helin Jung, executive lifestyle editor at the outlet, criticized what she called the “sexist, patriarchal, mostly white corporation” for its “brazen” perpetuation of “what is clearly cultural appropriation.”

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Jung begins her critique by describing the Victoria’s Secret annual fashion show, which kicked off Wednesday in Paris.

“Models dressed in costumes fit for segments called ‘Dark Angel,’ ‘Secret Angel,’ and ‘Bright Night Angels’ stomped down the runway at the Grand Palais, showing off the sculpted results of their life’s work and ‘naturally’ enhanced hair,” Jung wrote.

After detailing the various designers, models, and entertainers showcased at the “multimillion-dollar televised panty parade,” Jung ominously warns, “But look closer and you’ll see that the golden glitter path is paved with unfortunate intentions.”

Jung’s biggest point of contention, apparently, is that while Victoria’s Secret’s appears to celebrate the world’s multicultural beauty through design and fashion, it is actually engaging in the “exploitation of these cultural references.”

“[D]on’t let yourself be hoodwinked by Victoria’s Secret’s brazen attempt to relabel what is clearly cultural appropriation by turning it into a celebration of ‘culture,'” Jung wrote. “The brand and its creative leads shamelessly cherry-picked imagery, breaking apart aesthetic references from wherever they wanted and stitching them back together again. They’re telling us it’s worldliness. It’s not; it’s a hack job.”

Jung rails against Chinese cultural appropriation, writing that “the emblems that stood out most were the ones that came from Asia â€" specifically China.”

But Jung also acknowledges that Nepalese  jewelry designer Arpana Rayamajhi created most of the work for the segment.

Jung firmly rejects Victoria’s Secret for its seemingly sincere attempt at appreciating the world’s cultures.

“With its positive, pre-emptive spin about globalization and multiculturalism, Victoria’s Secret seems to have anticipated my response,” Jung wrote. “The brand is leading with the notion that we’re all members of the human race, therefore everything belongs to everyone.”

UPDATE: Cosmopolitan appears to have taken down the article, as the link leads to an error message. The article is still available in an archived link here.

Social media users who noticed the article ripped the fashion website for publishing the piece, which accused Victoria Secret of mass cultural appropriation for profit.

Cosmopolitan is confused by multiculturalism, calls it racist.https://t.co/M1RGSCODFA pic.twitter.com/J6VhkLEPdO

â€" Robot (@_RobotPanda) December 1, 2016

Why did @Cosmopolitan show only white models in article abt #VictoriaSecret being racist & no Black or Asian model?https://t.co/SMCHyMxGep pic.twitter.com/3YQAmTpFpc

â€" Lalo Dagach (@LaloDagach) December 1, 2016

@Cosmopolitan how is dressing up in an outfit that resembles natives considered racist?If anything its flattering.The left has gone crazy

â€" Deplorable Me (@bberube10) December 1, 2016

VS Racist Lingerie? https://t.co/lzyY6jzJhN via @Cosmopolitan @HelinJung is so Stupid. Wrong path. @victoriasecret pay no attention. @LOVE

â€" Illogikus (@Illogikus) December 1, 2016

@Cosmopolitan has officially jumped on the racist train, over what? Ladies lingerie! Wow @Cosmopolitan you must desperate for readers

â€" Richard S Cranford (@cranman1974) December 1, 2016

Other social media users mocked Cosmopolitan for deleting the article.

Awwh man, Cosmopolitan deleted their story about Victoria's Secret and their "racist lingerie."

â€" Dylan Baxter (@ddbaxte) December 2, 2016

😂😂😂 @Cosmopolitan took down their fucktarded "racist lingerie" article. Not that it matters, somebody toss me an archive link to it. pic.twitter.com/VStonP9BxF

â€" CHRISHOLOWICKI =^_^= (@christofilms) December 2, 2016

Follow Jerome Hudson on Twitter @jeromeehudson.

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