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Selasa, 13 Desember 2016

Global market review of lingerie

By Bilal Chamdy 19.00 No comments

NEW YORK, Dec. 13, 2016 /PRNewswire/ -- The 2016 edition of this long-standing report provides - as ever - the complete retail market statistics and forecasts for the global lingerie market. This edition also focuses on the US and Chinese markets, analyses lingerie's supply chain and provides market shares for key brands and retailers.

Report extracts:

The report estimates the world lingerie retail market value for 2016 at US$29.57bn. Europe accounts for US$11.67bn of the total, and North America for US$7.93bn. Together they have a combined share of 66.3% of the world total. The percentage share held by Asia is 20.4%, and the combined share of South America and the rest of the World is 13.3%.

Brands (retail or manufacturer) resonate with consumers because they trust them. They trust them for fit and hence they are loyal to them. Therefore, hanging on to brands that the consumer believes in is vital. Hanes have done it very well in both North America and Europe with different brand names. Triumph have done it well in both Europe and Asia with the same names.

The world bra market for 2016 is worth US$16.42bn. Bras account for 55.5% of the world lingerie market. Europe and North America together have a combined percentage share of 68.7%. This exceeds the percentage share of lingerie as a whole, and indicates that bras are less important as a woman's purchase in the other continental regions. In unit terms, bra sales are 1596m units per year.

The future of distribution lies in organised retail. The dis-organised markets in the developing world are being eroded. That means for a brand being stocked in well-known retailers and for a retailer having either own brands or manufacturer brands that are trusted. The decisions on what to stock, either going forwards up the supply chain, of backwards down it, is one of the most important decisions to be made in this business.

The world briefs market is quantified in US$ billions value for 2016 at US$9.90bn. This represents 33.5% of the total lingerie market. In unit terms, briefs sales are 5260m units per year.

Read the full report: http://www.reportlinker.com/p03106686-summary/view-report.html

SOURCE Reportlinker

Global Market Review of Lingerie 2016 - Forecasts to 2022

By Bilal Chamdy 15.00 No comments

DUBLIN, Dec 12, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Global Market Review of Lingerie - Forecasts to 2022" report to their offering.

The 2016 edition of this long-standing report provides - as ever - the complete retail market statistics and forecasts for the global lingerie market. This edition also focuses on the US and Chinese markets, analyses lingerie's supply chain and provides market shares for key brands and retailers.

Report extracts:

- Europe accounts for US$11.67bn of the total, and North America for US$7.93bn. Together they have a combined share of 66.3% of the world total. The percentage share held by Asia is 20.4%, and the combined share of South America and the rest of the World is 13.3%

- Brands (retail or manufacturer) resonate with consumers because they trust them. They trust them for fit and hence they are loyal to them. Therefore, hanging on to brands that the consumer believes in is vital. Hanes have done it very well in both North America and Europe with different brand names. Triumph have done it well in both Europe and Asia with the same names

- The world bra market for 2016 is worth US$16.42bn. Bras account for 55.5% of the world lingerie market. Europe and North America together have a combined percentage share of 68.7%. This exceeds the percentage share of lingerie as a whole, and indicates that bras are less important as a woman's purchase in the other continental regions. In unit terms, bra sales are 1596m units per year

- The future of distribution lies in organised retail. The dis-organised markets in the developing world are being eroded. That means for a brand being stocked in well-known retailers and for a retailer having either own brands or manufacturer brands that are trusted. The decisions on what to stock, either going forwards up the supply chain, of backwards down it, is one of the most important decisions to be made in this business

- The world briefs market is quantified in US$ billions value for 2016 at US$9.90bn. This represents 33.5% of the total lingerie market. In unit terms, briefs sales are 5260m units per year

Key Topics Covered:

Executive summary

Chapter 1: The world lingerie market, 2016

Chapter 2: The world lingerie market, US$bn and units, 2022

Chapter 3: Time lines and growth percentages between key dates

Chapter 4: Selected markets in focus

Chapter 5: Retail market analysis of lingerie

Chapter 6: Product analysis of lingerie

Chapter 7: Consumer analysis of lingerie

Chapter 8: Lingerie supply chain analysis

Chapter 9: Brands and own label retailers

Chapter 10: Key world lingerie industry players

Chapter 11: The future of the global lingerie industry

For more information about this report visit http://www.researchandmarkets.com/research/z329n8/global_market

Media Contact:

Research and Markets

Laura Wood, Senior Manager

press@researchandmarkets.com

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SOURCE Research and Markets

Former Honey Birdette workers call out alleged exploitation and harassment

By Bilal Chamdy 18.00 No comments

"Spank me if I'm wrong" is recommended sales "banter" in the customer service manifesto,Â and daily selfies must be sent to managersÂ so they can determine whether their retail workersÂ are exposing three items of branded lingerie.

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This is the bras, corsets and sex-toy chain Honey Birdette, where former staffÂ say they were given formal warnings or publicly shamed if they didn't wear heels high enough or lipstick red enough.

It's also where sexual harassment of staff by customers is persistent and widespread, ranging from leering and inappropriate comments to in-store masturbation and stalking.

Chanelle Rodgers (left) and Tori Bellentina protest against their former employer, Honey Birdette, on Thursday.Â Photo: Chris Hopkins

The fast-growing shopping mall chain, set up in the wake of international brands Victoria's Secret and Agent ProvocateurÂ and part-owned by billionaire Brett Blundy, is selling a fantasy of feminist sexual emancipation. But staff say the reality for them is dangerous and exploitative workplace conditions.

Their story comes after revelations in Fairfax Media of the widespreadÂ sexual harassment of women by their customers, and the virtual inaction of regulatory authorities.

At Honey Birdette the problemÂ starts, former workers say, with the recruitment process. Candidates are vetted for their looks via video interview or through their Instagram and Facebook profiles.

"They are looking for girls who take lots of photos of themselves and carry themselves in a way that is more exposed to the public;Â [girls] who are actively seeking that kind of acceptance and who they can mould into their ideal," says Nadelle, one of 10Â former employees from three states who have spoken to Fairfax Media.

Ms Bellentina demanded to be paid for time worked before and after opening hours.Â Photo: Penny Stephens

Once employed, "Honeys" must adhere to a strict uniform policy that includes high heels and skirts (trousers are banned), and items from current lingerie ranges â€" which staff must buy (at a discount). Specific "Hollywood starlet" make-up is also a requirement.

Ex-workers say they spentÂ $150-$200 aÂ week (up to a third of their after-tax income) conforming with the brand's uniform requirements. But handling boxes and climbing ladders to access stock was a daily hazard in the "uniform". One ex-worker said she left after injuring her back moving boxes while wearing a Honey Birdette corset.

Ms Rodgers and Ms Bellentina burn a bra from Honey BirdetteÂ Photo: Chris Hopkins

A culture of surveillance included the daily selfies, as well as surprise visits and after-hours emails to make sure "Honeys"Â stayed back after closing, on unpaid time.

It is a culture many former workers say made them stressed and anxious. One said that, once on the way home from work, she had foundÂ herselfÂ weeping and hyperventilating in the emergencyÂ lane.

Ms Rodgers makes her objections loud and clear.Â Photo: Chris Hopkins

"I felt constantly watched, constantly on edge," says Alice* who worked for Honey Birdette in regional Queensland.

Alice once posted a photo of herself in a new "set" (bra, knickers, suspender belt and hosiery) to a staff group chat, only to find it in an Australia-wide company email the following week. "I was like, they just posted my boobs on the internet â€¦ no one asked me ... that was a bit confronting."

Illustration: Ron TandbergÂ

Adding to their vulnerability, many were rostered entire days on their own. Women say they were refused toilet and meal breaks because they were not allowed to close the shop. One says she urinated in an empty rubbish bin in desperation one day, another that she didn't drink, to limit her distress.

"I wouldn't eat for eight hours â€"Â a few times I almost fainted," says former staffer Mabel.*

Ms Bellentina refused to buy the brand's lingerie, arguing it should be free.Â Photo: Penny Stephens

Among every 10Â customers, about three were men, one of whom would invariably leer at them, or make sleazy remarks, the ex-workers say. Demeaning and intimidating behaviour was most frightening for those working unaccompanied.

One 19-year-old worked alone for a 6pm-to-6am shift during a pre-Christmas 36-hour shopping centre trading marathon. With other nearby retailers closed, she was "very intimidated" by drink and drug-affected male customers. Others talk of men pestering them with probing and personal comments or using the sex toys in the store to masturbate.

A former employee of Honey Birdette who was required to send daily selfies to her area manger to show her ''look'' conformed with the brand's uniform policiesÂ

Honey Birdette management had no training in dealing with sexual harassment, the women say, nor formal complaint mechanisms. Managers would respond by advising staff to turn the behaviour into a sales opportunity: "They'd say, 'He's probably shy; just go with it, then they'll buy something'," one former employee, Jess, said.

Jess said she was stalked for almost a year by a customer who sat on a bench outside her store and stared at her day after day, and then found out where she lived. He later showed up near her home.

"I got no sympathy or support from work," Jess said.

When she went to court for a restraining order, Honey Birdette required her to take unpaid leave, and asked her to be as quick as possible because she was the best saleswoman.

The chain had aÂ "Little Black Book" of rules for staff (which includes "Spank me if I'm wrong" among recommended phrases), and the company's sales handbook suggestsÂ selling women corsets "for the work Christmas party and have them all wondering where you kept those spectacular goodies hidden all year!"

Numerous women use the word "cult" or "brainwashing" to describe their experiences at the chain.Â Former managers talk of aÂ revolving door of staff.Â

Some staff were long-standing customers who say they were initially attracted to working at Honey Birdette for its stated goals of sex-positive and body-positive female power.

"Our Honeys are here to not only empower women but to entertain them," is one of the legends on the companyÂ website.

Tori Bellentina, aÂ lingerie collector and blogger, was wooed by managersÂ who had noticed her then-40,000 Instagram followers. But sheÂ refused to buy the brand's lingerie, arguing the work uniform should be supplied to workers for free. She also demanded to be paid for the time worked before and after the shop's opening hours, as required by the chain. She was "let go" after four months.

"You say you're empowering women, but you also say I need to tell customers to spank me," says Kate, who worked for the company for two years.

Honey BirdetteÂ declined to comment.

On Thursday, a campaign by former workers, co-ordinated by the Young Workers Centre staged protests outside a Melbourne Honey Birdette store. A petition calling on Honey Birdette to cease sexist workplace practices and stop encouraging harassment by customers attracted 5400 signatures towards a target of 6000 in its first week.

Discrimination experts say the allegations of unpaid work, dangerous conditions, bullying and harassment potentially breach the retail workers award and numerous workplace and safety laws.

*Not her real name. Names changed for privacy.

If you have been sexually harassed by a customer/client and want to discuss making a complaint, contact theÂ Human Rights Commission national information serviceÂ onÂ 1300 656 419Â orÂ (02) 9284 9888

In Conservative India, This Startup Hawks Edible Body Paint and Lingerie

By Bilal Chamdy 17.00 No comments

The Indian e-commerce startup Thatâ€™s Personal touts financial metrics venture capitalists typically salivate over: a consistent doubling of annual sales, gross margins exceeding 50 percent, low customer acquisition costs and strong repeat traffic. Yet not a single big-name investor has bitten.

Thatâ€™s Personal sells adult productsâ€"edible body paints, slinky lingerie, erotic board gamesâ€"to Indians who, like many people the world over, prefer to keep such purchases private. FounderÂ Samir Saraiya is betting that gradually liberalizing attitudes toward sex will spark a boom in so-called sexual wellness products.

Samir Saraiya.

Photographer: Rohan Indapure

ButÂ more than two millenniaÂ after the publication of the Kamasutra sex manual, much of Indian society remains prudish.Â As a result, Saraiya is struggling to persuade skittish venture firmsÂ to plow $5 million into his three-year-old company. Investors say the regulatory environment is uncertain and fearÂ Indian officials will shut down That's Personal if it runs afoul ofÂ conservatives. This is a nation, after all, where even dating apps have been forced to tread carefully.

Rajiv Sahney, who runs the India offices of New Vernon Capital, participated in an angel round 18 months agoÂ that raised $1 million but says getting others to pony up will be a challenge. "There are people in India with a view on what India is and what India should be," he says. Even potential backers who deem the online adult segment a winnerÂ have been deaf to Saraiya's entreaties.Â â€œWill this category do well?" asks Nikhil Khattau, managing director at the India unit of Silicon Valley venture firmÂ Mayfield. "Sure! Is it investible? Difficult to say."Â

Saraiya remains undaunted, schlepping to venture firm offices with a bag full of his merchandise. "Investors need to be educated on what this category is all about, what is a cream, what is a lubricant and what is the product range we stock," he says.

When Saraiya quit runningÂ Microsoft'sÂ Southeast Asia business development officeÂ in 2011Â to join India'sÂ e-commerce revolution, he never contemplated selling Fifty Shades of Grey merchandise. But SaraiyaÂ quicklyÂ discovered thatÂ every big e-commerce segment already featured a dozen or more players. Inspiration struck unexpectedly: Too mortified to buy condoms in the store opposite his apartment building, Saraiya trudged to a distant neighborhood where no one knew him. He was certain at least a few hundred million of his compatriots faced the same predicament.

Â â€œThat was it,â€ he recalls. "I decided to solve my own problem."

Saraiya roped in two of his Microsoft buddies as angel investors and jumped into what he calls "discreet e-commerce." Let others tout convenience, price and choice. Saraiya would sell privacy: â€œBuy from me and nobody will know.â€

His first stop was a lawyerâ€™s office to get clarity on the rules. â€œWhile it is illegal to import and sell â€˜quote unquote obsceneâ€™ products in India, the rules dealing with obscenity make no reference to adult products, the lawyer told me.â€ To keep officials off their backs, all the merchandise would all have to conform to a statuteÂ forbidding any form of nudity on the packaging. The lawyer liked the concept so much that he jumped in as co-founder.Â Thatspersonal.com launched in JanuaryÂ 2013.

Saraiyaâ€™s biggest dilemma was still to come: how to break the news to friends and relatives? At a family gathering, his wifeâ€™s kinâ€"conservative Jains who abhor alcohol, espouse extreme vegetarianism and practice ahima (non violence)â€"teased him about sourcing "Jain" adult products for them. He solved the problem partially by calling the company Digital E-life and printed only that name on his business card. â€œMy children are 4 and 9 and when someone asks them what does your father do, they innocently say he runs Digital E-life.â€

The startupâ€™s 15-person team works out of a tiny office in Chembur, an industrial and retailing hub in eastern Mumbai. Saraiya initially wonderedÂ how his staffÂ would explain their line of work to their families. â€œBut they seemed to have no problem whatsoever," he says. By contrast, Saraiya had to break the news to his family "very gently," despite the fact that his sister and mother are both gynecologists.

The countryâ€™s changing demographics have worked to his advantage. Nearly three-quarters of India's 1.3 billion citizens are under the age of 45â€"many of them digitally savvy and willing to try new things. Shoppers from Indiaâ€™s biggest metropolises as well as smaller towns began snapping up the wares. Today, more than 40 percent of the buyers are women. One of the most popular products is womenâ€™s intimate shaving cream. "In India people glare at a woman if she smokes," Saraiya says. "Can you imagine a woman walking into a store and asking for this cream?"

AdvertisingÂ has beenÂ a challenge because strict rules govern what you can show online. Google usersÂ must turn offÂ their "safe search" option to view the ads. Facebook bans words like "massager" and "vibrator." India's customs officials pose another hurdle. When a consignment of edible paint arrives, officers are perplexed: Is it paint? Is it chocolate? â€œWe have to explain each product to officials levying the import duties,â€ Saraiya says.

Inevitably, a handful of thriving copycatsÂ have entered the market. That's Personal says it has stayed ahead with a broadÂ range of merchandise and exclusive deals with big manufacturers. The company also has made an art ofÂ discretion. To thwart prying relatives or domestic helpers, packages are unmarked and the invoices cagily euphemistic: racy lingerie is "one-piece apparel;" massage cream a "one-piece novelty item." Customers who live with their parents or extended families have asked That's Personal to relabel the actual products. Saraiya is considering such a service for an extra fee.

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The prudence appeals to buyers like Nayha Mehta, a Mumbai businesswoman, who used to trek to a distant drugstore to buy even tampons. When aÂ friend mentionedÂ Thatâ€™s Personal, Mehta found the shopping liberating. On her 40th birthday earlier this year, she gifted herself massage oils, mood candles and naughty games. She won't share her complete shopping list because "people will judge me." But she intends to get more adventurous.

Saraiya is counting on customers like Mehta to spread the word and boost his business which is just hitting $1 million in gross sales."One day soonâ€"who knows it could be next yearâ€"it will be the right place and the right time for this kind of e-commerce in India."Â

Lingerie Hot News

Selasa, 13 Desember 2016

Global market review of lingerie

Senin, 12 Desember 2016

Global Market Review of Lingerie 2016 - Forecasts to 2022

Kamis, 08 Desember 2016

Former Honey Birdette workers call out alleged exploitation and harassment

Up Next

How to buy lingerie

More Fashion Videos

How to buy lingerie

Rabu, 07 Desember 2016

In Conservative India, This Startup Hawks Edible Body Paint and Lingerie

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Mengenai Saya

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Lingerie Hot News

Selasa, 13 Desember 2016

Global market review of lingerie

Senin, 12 Desember 2016

Global Market Review of Lingerie 2016 - Forecasts to 2022

Kamis, 08 Desember 2016

Former Honey Birdette workers call out alleged exploitation and harassment

Up Next

How to buy lingerie

More Fashion Videos

How to buy lingerie

Rabu, 07 Desember 2016

In Conservative India, This Startup Hawks Edible Body Paint and Lingerie

Social Profiles

Arsip Blog

Mengenai Saya

Blog Archive

BTemplates.com

Blogroll

About