Sexy Stars: Rita Ora wears lingerie and Priyanka Chopra is a stunner in navy blue

Aol.com Editors

Dec 13th 2016 6:26PM

She wore what?!

Stars got racy in their respective red carpet looks this week -- and some more than others.

It seems like Rita Ora forgot to look in the mirror before leaving home. The singer hit the red carpet wearing ... lingerie. Nonetheless, she rocked it with no shame.

"Quantico" star Priyanka Chopra was a stunner in blue at a UNICEF event. The actress paired the figure-hugging dress with a sexy red lip.

Of course, Ashley Graham oozed sex appeal at a Sport's Illustrated event, wearing a sequined pink-and-black frock. The model flashed major cleavage in the tight number.

Check out other sexy looks from this week in the slideshow below:

9 PHOTOS

Sexy Stars: Week of December 12

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Rita Ora took her bedroom wear to the red carpet in a daring outfit -- where do we even begin looking?!

(Photo: Getty)

Bombshell alert! Ashley Graham flashed major cleavage in a sequined pink-and-black dress at a Sport's Illustrated event.

(Photo: Getty)

Eva Longoria proved you can't go wrong in black as she attended a gala during the Dubai International Film Festival. The actress flaunted a hint of cleavage in an off-the-shoulder gown with a show-stopping train.

(Photo: Getty)

Brunette babe! Actress Kate Beckinsale rocked an all-black jumpsuit while promoting her new movie.

(Photo: Getty)

Alexa Chung got into the holiday spirit in this stunning gold gown for a dinner supporting Women's Global Movement For Gender Equality, 'HeForShe.'

(Photo: Getty)

Helen Mirren is a true ageless beauty! The actress wore an all-blue outfit at the premiere of Collateral Beauty in New York City.

(Photo: Getty)

Actress Priyanka Chopra is a true stunner! The "Quantico" star can even make a simple navy dress look good.

(Photo: Getty)

TOKYO, JAPAN - DECEMBER 13: Milla Jovovich attends the world premiere of 'Resident Evil: The Final Chapter' at the Roppongi Hills on December 13, 2016 in Tokyo, Japan. (Photo by Jun Sato/WireImage)

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| Sexy | Stars: | Rita | wears | lingerie | Priyanka | Chopra | stunner | navy | blue | Aol | Editors< | p> Dec | 13th | 2016 | 6:26PM< | p> < | div> < | div> < | div> She | wore | what | p> Stars | racy | their | respective | carpet | looks | this | week | some | more | than | others | p> It | seems | like | forgot | look | mirror | before | leaving | home | singer | wearing | Nonetheless | rocked | with | shame | p> Quantico | star | UNICEF | event | actress | paired | figure | hugging | dress | sexy | p> Of | course | Ashley | Graham | oozed | appeal | Sports | Illustrated | sequined | pink | black | frock | model | flashed | major | cleavage | tight | number | p> Check | other | from | slideshow | below:< | p> 9< | span> | PHOTOS< | span>< | p> Sexy | Week | December | p> See | Gallery< | div> Rita | took | bedroom | wear | ng outfit | where | even | begin | looking | p> (Photo: | Getty)< | div> Bombshell | alert! | div> Eva | Longoria | proved | cant | wrong | attended | gala | during | Dubai | International | Film | Festival | flaunted | hint | an off | shoulder | gown | show | stopping | train | div> Brunette | babe! | Actress | Kate | Beckinsale | rocked an | jumpsuit | while | promoting | movie | div> Alexa | Chung | into | holiday | spirit | stunning | gold | dinner | supporting | Womens | Global | Movement | Gender | Equality | HeForShe | div> Helen | Mirren | true | ageless | beauty! | outfit | premiere | Collateral | Beauty< | York | City | div> Actress | stunner! | Quantico | make | simple | good | div> TOKYO | JAPAN | DECEMBER | Milla | Jovovich | attends | world | Resident | Evil: | Final | Chapter | Roppongi | Hills | Tokyo | Japan | (Photo | Sato | WireImage)< | p> Up | Next< | span> See | div> Discover | More | Like | This< | span> < | div> | button> | button> < | button>< | div> of< | p> SEE | ALL< | p> BACK | SLIDE | div> < | div> SHOW | CAPTION | p> HIDE | â€"< | div> Read | Full | Story< |

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A New Vision of Lingerie: Men Not Required

Photo

ThirdLove is among the indie companies making bras with women, not men, in mind.

When Heidi Zak was getting dressed for work one foggy March morning in 2012, she peered into the drawer that housed her undergarments and sighed sadly. “I pulled out my bras and realized they were so stretched out, and then the dread set in,” Ms. Zak said. “It’s the dread of having to go out and buy new bras.”

At the time, Ms. Zak was a product marketing manager at Google in San Francisco, but she had always toyed with the idea of building a brand. That morning she figured out what it would be.

Photo

The Lonely line is not averse to lace.

A self-described fitness fanatic who prefers running outside to shopping at malls, Ms. Zak wasn’t passionate about lingerie, but she realized that if she hated bra shopping, other women must as well. She left Google later that year and in 2014 introduced ThirdLove, an e-commerce site offering basic but stylish underpinnings designed for women by women.

With her new business, Ms. Zak would seek to solve the plight of bra shopping, which often involves fluorescent lighting, three-way mirrors and a mess of straps and hangers. “Bras should have been the first item to go online,” she said. “You don’t do it with friends, women don’t like the in-store experience, and the market is filled with old-school brands run by middle-aged men who think they’re targeting women.” She says the line has had 20 percent growth month over month since its introduction.

Photo

For Lonely, a model displays the new-school attitude: self-possessed.

ThirdLove joins a growing number of lingerie lines that are reinvigorating an otherwise staid market. Through sleek websites, hip campaign imagery, savvy fit options and compelling social media feeds, companies like Lively, Lonely and Adore Me are making it easier than ever for the online set to shop innerwear. Moreover, the new lines are changing the message behind lingerie from one of oversexualized fantasy to empowerment, confidence and comfort.

Continue reading the main story

This vision marks a contrast with Victoria’s Secret, the bubble-gum pink retailer that, according to the research company IBISWorld, encompasses 62 percent of the $9 billion lingerie market in the United States. That means that a majority of women are buying their most intimate apparel next to life-size photos of supermodels, whose come-hither looks and propped-up underpinnings embody a male fantasy. Emerging lingerie brands are determined to change that association and bring the focus back to women.

Like ThirdLove, Lively is a bra and underwear label that prides itself on being made for women by women. Its founder, Michelle Cordeiro Grant, a former senior merchant for bras at Victoria’s Secret, introduced Lively in April to bridge the worlds of athletic wear and innerwear. She coined the term “leisurée” (a cross, of sorts, between “athleisure” and lingerie) to describe 11 styles of bralettes, push-ups and T-shirt bras offered in a mix of neutrals and bold prints.

“I admire Victoria’s Secret as a business, but I stopped relating to the fantasy and the push-ups and the armor, it was too much for me,” Ms. Grant said. “I wanted to create something more authentic for the modern woman, where she doesn’t have to choose between style and comfort. Victoria’s Secret is the mind-set of ‘How do I feel when a man looks at me?’ versus ‘How do I look when I’m feeling confident, comfortable and ready to take on the day?’”

Photo

A cross-back style from Lively.

In February, before the site went live, Lively ran a referral program offering redeemable points in exchange for email addresses. Within 48 hours, its flash page had 280,000 unique visits. Ms. Grant declined to comment on sales, but said the company had seen month-over-month growth and had received $5.5 million in funding.

Lively uses Instagram to communicate with consumers on matters of fit, design and packaging, then turns the feedback into content. When a shopper tweets #needthis about a specific bra, the hashtag becomes an email headline. And while it celebrates famous fans like Khloe Kardashian and Gigi Hadid, it scours its social feeds to find ambassadors who are everyday women living regular lives. Much like ThirdLove’s fit models, who deliberately look down at themselves instead of posing sensually for the camera, Lively’s fit guide features real customers in sizes ranging from 32A to 38DD.

Photo

A sporty entry from Lively.

“The intimate apparel business has been sluggish in keeping up with consumers,” said Marshal Cohen, the chief industry analyst at NPD Group. “It’s already a product that’s difficult to fit, so if you can find a way to make it a more appealing shopping experience, it’s a home run every time. We’re seeing these emerging brands reach consumers on an emotional level, and now stores are going to have to play catch up.”

This emerging market is also capturing the Hollywood audience. In August, Lena Dunham and Jemima Kirke posed for a photo shoot in Lonely, a lingerie and ready-to-wear label based in Auckland, New Zealand. The actresses joined what Helene Morris, a founder of the line, calls the “Lonely Girls Project,” an artistic photo series of real women wearing the label in a range of places, from their bedrooms to the beach.

“We’re trying to show women as they are and not trying to change them,” Ms. Morris said. “We want to celebrate our flaws and see the beauty in our differences. It’s so important and empowering for women to celebrate their shape.”

Once the images of Ms. Dunham and Ms. Kirke surfaced, the Lonely site received more than 600,000 views and temporarily lagged. The company also photographed the artist Petra Collins, who set off an online reaction after posing with body hair.

Continue reading the main story

“We are challenging people and offering a wider viewpoint, which can only be a good thing,” Ms. Morris said.

Continue reading the main story"

| Vision | Lingerie: | Required | Photo< | span>< | div> ThirdLove | among | indie | companies | making | bras | with | women | mind | span> When | Heidi | getting | dressed | work | foggy | March | morning | 2012 | peered | into | drawer | that | housed | undergarments | sighed | sadly | “I | pulled | realized | they | were | stretched | then | dread | said | “It’s | having | ”< | p> At | time | product | marketing | manager | Google | Francisco | always | toyed | idea | building | brand | That | figured | what | would | p> Photo< | span> < | div> The | Lonely | line | averse | lace | span> A | self | described | fitness | fanatic | prefers | running | outside | shopping | malls | wasn’t | passionate | about | lingerie | hated | other | must | well | left | later | year | 2014 | introduced | ThirdLove< | commerce | site | offering | basic | stylish | underpinnings | designed | p> With | business | seek | solve | plight | which | often | involves | fluorescent | lighting | three | mirrors | mess | straps | hangers | “Bras | should | have | been | first | item | online | “You | don’t | friends | like | store | experience | market | filled | school | brands | middle | aged | think | they’re | targeting | says | percent | growth | month | over | since | introduction | div> For | model | displays | attitude: | possessed | span> ThirdLove | joins | growing | number | lines | reinvigorating | otherwise | staid | Through | sleek | websites | campaign | imagery | savvy | options | compelling | social | media | feeds | Lively< | Lonely< | Adore | easier | than | ever | shop | innerwear | Moreover | changing | message | behind | from | oversexualized | fantasy | empowerment | confidence | comfort | p> Continue | reading | main | story< | div> This | vision | marks | contrast | Victoria’s | Secret | bubble | pink | retailer | according | research | company | IBISWorld | encompasses | billion | United | States | means | majority | buying | their | most | intimate | apparel | next | life | size | photos | supermodels | whose | come | hither | looks | propped | embody | male | Emerging | determined | change | association | bring | focus | back | p> Like | ThirdLove | Lively | underwear | label | prides | itself | being | made | founder | Michelle | Cordeiro | Grant | former | senior | merchant | April | bridge | worlds | athletic | wear | coined | term | “leisurée” | cross | sorts | between | “athleisure” | lingerie) | describe | styles | bralettes | push | shirt | offered | neutrals | bold | prints | p> “I | admire | stopped | relating | armor | much | wanted | create | something | more | authentic | modern | woman | where | doesn’t | choose | style | ‘How | feel | when | versus | look | I’m | feeling | confident | comfortable | ready | take | ’”< | div> A | span> In | February | before | went | live | referral | program | redeemable | points | exchange | email | addresses | Within | hours | flash | page | unique | visits | declined | comment | sales | seen | received | million | funding | p> Lively | uses | Instagram | communicate | consumers | matters | design | packaging | turns | feedback | content | When | shopper | tweets | needthis | specific | hashtag | becomes | headline | while | celebrates | famous | fans | Khloe | Kardashian | Gigi | Hadid | scours | find | ambassadors | everyday | living | regular | lives | Much | ThirdLove’s | models | deliberately | down | themselves | instead | posing | sensually | camera | Lively’s | guide< | features | real | customers | sizes | ranging | 38DD | sporty | entry | span> “The | sluggish | keeping | Marshal | Cohen | chief | industry | analyst | Group | already | that’s | difficult | make | appealing | it’s | home | every | We’re | seeing | these | emerging | reach | emotional | level | stores | going | play | catch | p> This | also | capturing | Hollywood | audience | August | Lena | Dunham | Jemima | Kirke | posed | photo | shoot< | based | Auckland | Zealand | actresses | joined | Helene | Morris | calls | “Lonely | Girls | Project< | artistic | series | wearing | range | places | bedrooms | beach | p> “We’re | trying | show | them | “We | want | celebrate | flaws | beauty | differences | It’s | important | empowering | shape | p> Once | images | surfaced | views | temporarily | lagged | photographed | artist | Petra | Collins< | reaction | after | body | hair | div> “We | challenging | people | wider | viewpoint | only | good | thing | p> Continue |

Read More

A New Vision of Lingerie: Men Not Required

Photo

ThirdLove is among the indie companies making bras with women, not men, in mind.

When Heidi Zak was getting dressed for work one foggy March morning in 2012, she peered into the drawer that housed her undergarments and sighed sadly. “I pulled out my bras and realized they were so stretched out, and then the dread set in,” Ms. Zak said. “It’s the dread of having to go out and buy new bras.”

At the time, Ms. Zak was a product marketing manager at Google in San Francisco, but she had always toyed with the idea of building a brand. That morning she figured out what it would be.

Photo

The Lonely line is not averse to lace.

A self-described fitness fanatic who prefers running outside to shopping at malls, Ms. Zak wasn’t passionate about lingerie, but she realized that if she hated bra shopping, other women must as well. She left Google later that year and in 2014 introduced ThirdLove, an e-commerce site offering basic but stylish underpinnings designed for women by women.

With her new business, Ms. Zak would seek to solve the plight of bra shopping, which often involves fluorescent lighting, three-way mirrors and a mess of straps and hangers. “Bras should have been the first item to go online,” she said. “You don’t do it with friends, women don’t like the in-store experience, and the market is filled with old-school brands run by middle-aged men who think they’re targeting women.” She says the line has had 20 percent growth month over month since its introduction.

Photo

For Lonely, a model displays the new-school attitude: self-possessed.

ThirdLove joins a growing number of lingerie lines that are reinvigorating an otherwise staid market. Through sleek websites, hip campaign imagery, savvy fit options and compelling social media feeds, companies like Lively, Lonely and Adore Me are making it easier than ever for the online set to shop innerwear. Moreover, the new lines are changing the message behind lingerie from one of oversexualized fantasy to empowerment, confidence and comfort.

Continue reading the main story

This vision marks a contrast with Victoria’s Secret, the bubble-gum pink retailer that, according to the research company IBISWorld, encompasses 62 percent of the $9 billion lingerie market in the United States. That means that a majority of women are buying their most intimate apparel next to life-size photos of supermodels, whose come-hither looks and propped-up underpinnings embody a male fantasy. Emerging lingerie brands are determined to change that association and bring the focus back to women.

Like ThirdLove, Lively is a bra and underwear label that prides itself on being made for women by women. Its founder, Michelle Cordeiro Grant, a former senior merchant for bras at Victoria’s Secret, introduced Lively in April to bridge the worlds of athletic wear and innerwear. She coined the term “leisurée” (a cross, of sorts, between “athleisure” and lingerie) to describe 11 styles of bralettes, push-ups and T-shirt bras offered in a mix of neutrals and bold prints.

“I admire Victoria’s Secret as a business, but I stopped relating to the fantasy and the push-ups and the armor, it was too much for me,” Ms. Grant said. “I wanted to create something more authentic for the modern woman, where she doesn’t have to choose between style and comfort. Victoria’s Secret is the mind-set of ‘How do I feel when a man looks at me?’ versus ‘How do I look when I’m feeling confident, comfortable and ready to take on the day?’”

Photo

A cross-back style from Lively.

In February, before the site went live, Lively ran a referral program offering redeemable points in exchange for email addresses. Within 48 hours, its flash page had 280,000 unique visits. Ms. Grant declined to comment on sales, but said the company had seen month-over-month growth and had received $5.5 million in funding.

Lively uses Instagram to communicate with consumers on matters of fit, design and packaging, then turns the feedback into content. When a shopper tweets #needthis about a specific bra, the hashtag becomes an email headline. And while it celebrates famous fans like Khloe Kardashian and Gigi Hadid, it scours its social feeds to find ambassadors who are everyday women living regular lives. Much like ThirdLove’s fit models, who deliberately look down at themselves instead of posing sensually for the camera, Lively’s fit guide features real customers in sizes ranging from 32A to 38DD.

Photo

A sporty entry from Lively.

“The intimate apparel business has been sluggish in keeping up with consumers,” said Marshal Cohen, the chief industry analyst at NPD Group. “It’s already a product that’s difficult to fit, so if you can find a way to make it a more appealing shopping experience, it’s a home run every time. We’re seeing these emerging brands reach consumers on an emotional level, and now stores are going to have to play catch up.”

This emerging market is also capturing the Hollywood audience. In August, Lena Dunham and Jemima Kirke posed for a photo shoot in Lonely, a lingerie and ready-to-wear label based in Auckland, New Zealand. The actresses joined what Helene Morris, a founder of the line, calls the “Lonely Girls Project,” an artistic photo series of real women wearing the label in a range of places, from their bedrooms to the beach.

“We’re trying to show women as they are and not trying to change them,” Ms. Morris said. “We want to celebrate our flaws and see the beauty in our differences. It’s so important and empowering for women to celebrate their shape.”

Once the images of Ms. Dunham and Ms. Kirke surfaced, the Lonely site received more than 600,000 views and temporarily lagged. The company also photographed the artist Petra Collins, who set off an online reaction after posing with body hair.

Continue reading the main story

“We are challenging people and offering a wider viewpoint, which can only be a good thing,” Ms. Morris said.

Continue reading the main story"

| Vision | Lingerie: | Required | Photo< | span>< | div> ThirdLove | among | indie | companies | making | bras | with | women | mind | span> When | Heidi | getting | dressed | work | foggy | March | morning | 2012 | peered | into | drawer | that | housed | undergarments | sighed | sadly | “I | pulled | realized | they | were | stretched | then | dread | said | “It’s | having | ”< | p> At | time | product | marketing | manager | Google | Francisco | always | toyed | idea | building | brand | That | figured | what | would | p> Photo< | span> < | div> The | Lonely | line | averse | lace | span> A | self | described | fitness | fanatic | prefers | running | outside | shopping | malls | wasn’t | passionate | about | lingerie | hated | other | must | well | left | later | year | 2014 | introduced | ThirdLove< | commerce | site | offering | basic | stylish | underpinnings | designed | p> With | business | seek | solve | plight | which | often | involves | fluorescent | lighting | three | mirrors | mess | straps | hangers | “Bras | should | have | been | first | item | online | “You | don’t | friends | like | store | experience | market | filled | school | brands | middle | aged | think | they’re | targeting | says | percent | growth | month | over | since | introduction | div> For | model | displays | attitude: | possessed | span> ThirdLove | joins | growing | number | lines | reinvigorating | otherwise | staid | Through | sleek | websites | campaign | imagery | savvy | options | compelling | social | media | feeds | Lively< | Lonely< | Adore | easier | than | ever | shop | innerwear | Moreover | changing | message | behind | from | oversexualized | fantasy | empowerment | confidence | comfort | p> Continue | reading | main | story< | div> This | vision | marks | contrast | Victoria’s | Secret | bubble | pink | retailer | according | research | company | IBISWorld | encompasses | billion | United | States | means | majority | buying | their | most | intimate | apparel | next | life | size | photos | supermodels | whose | come | hither | looks | propped | embody | male | Emerging | determined | change | association | bring | focus | back | p> Like | ThirdLove | Lively | underwear | label | prides | itself | being | made | founder | Michelle | Cordeiro | Grant | former | senior | merchant | April | bridge | worlds | athletic | wear | coined | term | “leisurée” | cross | sorts | between | “athleisure” | lingerie) | describe | styles | bralettes | push | shirt | offered | neutrals | bold | prints | p> “I | admire | stopped | relating | armor | much | wanted | create | something | more | authentic | modern | woman | where | doesn’t | choose | style | ‘How | feel | when | versus | look | I’m | feeling | confident | comfortable | ready | take | ’”< | div> A | span> In | February | before | went | live | referral | program | redeemable | points | exchange | email | addresses | Within | hours | flash | page | unique | visits | declined | comment | sales | seen | received | million | funding | p> Lively | uses | Instagram | communicate | consumers | matters | design | packaging | turns | feedback | content | When | shopper | tweets | needthis | specific | hashtag | becomes | headline | while | celebrates | famous | fans | Khloe | Kardashian | Gigi | Hadid | scours | find | ambassadors | everyday | living | regular | lives | Much | ThirdLove’s | models | deliberately | down | themselves | instead | posing | sensually | camera | Lively’s | guide< | features | real | customers | sizes | ranging | 38DD | sporty | entry | span> “The | sluggish | keeping | Marshal | Cohen | chief | industry | analyst | Group | already | that’s | difficult | make | appealing | it’s | home | every | We’re | seeing | these | emerging | reach | emotional | level | stores | going | play | catch | p> This | also | capturing | Hollywood | audience | August | Lena | Dunham | Jemima | Kirke | posed | photo | shoot< | based | Auckland | Zealand | actresses | joined | Helene | Morris | calls | “Lonely | Girls | Project< | artistic | series | wearing | range | places | bedrooms | beach | p> “We’re | trying | show | them | “We | want | celebrate | flaws | beauty | differences | It’s | important | empowering | shape | p> Once | images | surfaced | views | temporarily | lagged | photographed | artist | Petra | Collins< | reaction | after | body | hair | div> “We | challenging | people | wider | viewpoint | only | good | thing | p> Continue |

Read More

Global Market Review of Lingerie 2016 - Forecasts to 2022

DUBLIN, Dec 12, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Global Market Review of Lingerie - Forecasts to 2022" report to their offering.

The 2016 edition of this long-standing report provides - as ever - the complete retail market statistics and forecasts for the global lingerie market. This edition also focuses on the US and Chinese markets, analyses lingerie's supply chain and provides market shares for key brands and retailers.

Report extracts:

- Europe accounts for US$11.67bn of the total, and North America for US$7.93bn. Together they have a combined share of 66.3% of the world total. The percentage share held by Asia is 20.4%, and the combined share of South America and the rest of the World is 13.3%

- Brands (retail or manufacturer) resonate with consumers because they trust them. They trust them for fit and hence they are loyal to them. Therefore, hanging on to brands that the consumer believes in is vital. Hanes have done it very well in both North America and Europe with different brand names. Triumph have done it well in both Europe and Asia with the same names

- The world bra market for 2016 is worth US$16.42bn. Bras account for 55.5% of the world lingerie market. Europe and North America together have a combined percentage share of 68.7%. This exceeds the percentage share of lingerie as a whole, and indicates that bras are less important as a woman's purchase in the other continental regions. In unit terms, bra sales are 1596m units per year

- The future of distribution lies in organised retail. The dis-organised markets in the developing world are being eroded. That means for a brand being stocked in well-known retailers and for a retailer having either own brands or manufacturer brands that are trusted. The decisions on what to stock, either going forwards up the supply chain, of backwards down it, is one of the most important decisions to be made in this business

- The world briefs market is quantified in US$ billions value for 2016 at US$9.90bn. This represents 33.5% of the total lingerie market. In unit terms, briefs sales are 5260m units per year

Key Topics Covered:

Executive summary

Chapter 1: The world lingerie market, 2016

Chapter 2: The world lingerie market, US$bn and units, 2022

Chapter 3: Time lines and growth percentages between key dates

Chapter 4: Selected markets in focus

Chapter 5: Retail market analysis of lingerie

Chapter 6: Product analysis of lingerie

Chapter 7: Consumer analysis of lingerie

Chapter 8: Lingerie supply chain analysis

Chapter 9: Brands and own label retailers

Chapter 10: Key world lingerie industry players

Chapter 11: The future of the global lingerie industry

For more information about this report visit http://www.researchandmarkets.com/research/z329n8/global_market

Media Contact:

Research and Markets

Laura Wood, Senior Manager

press@researchandmarkets.com

For E.S.T Office Hours Call +1-917-300-0470

For U.S./CAN Toll Free Call +1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907

Fax (outside U.S.): +353-1-481-1716

 

SOURCE Research and Markets

"

| Global | Market | Review | Lingerie | 2016 | Forecasts | 2022 | DUBLIN< | span> | 2016< | PRNewswire | p>Research | Markets< | strong> | announced | addition | 2022< | report | their | offering | p>The | edition | this | long | standing | provides | ever | complete | retail | market | statistics | forecasts | global | lingerie | This | also | focuses | Chinese | markets | analyses | lingeries | supply | chain | shares | brands | retailers | p>Report | extracts:< | Europe< | accounts | US$11 | 67bn< | total | North | America< | US$7 | 93bn< | Together | they | have | combined | share | world | percentage | held | Asia< | South | rest | World | Brands | (retail | manufacturer) | resonate | with | consumers | because | trust | them | They | hence | loyal | Therefore | hanging | that | consumer | believes | vital | Hanes | done | very | well | both | different | brand | names | Triumph | same | names< | worth | US$16 | 42bn< | Bras | account | together | exceeds | whole | indicates | bras | less | important | womans | purchase | other | continental | regions | unit | terms | sales | 1596m | units | year< | future | distribution | lies | organised | developing | being | eroded | That | means | stocked | known | retailer | having | either | manufacturer | trusted | decisions | what | stock | going | forwards | backwards | down | most | made | business< | briefs | quantified | billions | value | US$9 | 90bn< | represents | 5260m | p>Key | Topics | Covered:< | strong>< | p>Executive | summary< | p>Chapter | US$bn | Time | lines | growth | percentages | between | dates< | Selected | focus< | Retail | analysis | lingerie< | Product | Consumer | analysis< | label | retailers< | industry | players< | industry< | p>For | more | information | about | visit | http: | researchandmarkets | research | z329n8 | global_market< | p>Media | Contact:< | p>Laura | Wood< | Senior | Manager< | p>press@researchandmarkets | com< | Office | Hours | Call | 0470< | Toll | Free | 8630< | +353 | 8900< | Fax: | 1907< | p>Fax | (outside | 1716< | p> < | p>SOURCE | Research |

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Ultimate lingerie destination - Star2.com

Women are always on the look out for undergarments that provide a great fit for their unique shape. Essentially, it’s all about finding the right support to feel comfortable and confident.

Given the importance of comfort and the perfect fit of your ‘closest supporters’, underwear manufacturer Triumph International has opened its flagship tailoress boutique in specialising in bra fittings and a selection of lingerie for everyday and special occasions.

Located at 1Utama Shopping Centre in Petaling Jaya, Selangor, the 92.9 sq m (1,000sq ft) flagship boutique offers shoppers a chance to experience its new concept and services. The boutique is stitched together to welcome customers to a warm and feminine environment. On its main display cabinet, there’s a vintage sewing machine, threads, needles, scissors, dressmakers mannequin and measuring tapes â€" the essential items used by tailors.

Triumph boutique offers a wide range of undergarments for women

Bra fitting â€" as women know â€" is an art and there isn’t a cookie cutter measuring system to meet women’s needs. A bra can be your best friend or worst enemy, depending on the fit. Common complaints include straps that slice into shoulders, rising back bands and the wrong cup. Article 5 Signs That Your Bra Doesn’t Fit Correctly in www.huffingtonpost.co.uk states that 76% of bra users are wearing the wrong bra, despite constant reminders from the clothing industry to get measured.

At Triumphs boutique, there’s a vintage sewing machine, threads, needles, scissors, dressmakers mannequin and measuring tapes â€" the essential items used by tailors.

Understanding the importance of bra fittings, two trained personnel â€" Triumph tailoresses â€" are at hand at the boutique to guide customers, be it a teenager purchasing her first bra to plus size women wanting an uplifting fit.

Sensual without being overtly sexy, the boutique’s realigned look is rooted in craft, and multifaceted to reflect its extensive range of products for various occasions â€" be it sexy, feminine to informal.

Ladies have the luxury to choose their preferred styles and fit from the variety of collection the boutique carries; including its newly launched Forever Young to shoppers favourites such as Magic Spacer, Magic Wire, Sexy Cushion and Shapewear.

There’s also the couture collection, Essence by Triumph. Embellished with dazzling Swarovski crystals elements over delicate mesh fabric with lovely lace trims; offering beauty, passion and desire that caress your senses. The collection is classically elegant, yet powerfully seductive, set to ignite your senses as the brand celebrates its 130th anniversary.

Triumphs boutique reflects its extensive range of products for various occasions â€" be it sexy, feminine to informal.

Triumph International was founded in 1886 by corsetier Johann Gottfried Spiesshofer and merchant Michael Braun. In 130 years, the brand has revolutionised the undergarment industry with many creations.

In the 1960s, there was the Doreen lingerie, made of polyamide with elastane. The 1970s saw the launch of Sloggi wrinkle-free cotton briefs. During the retro period, lingerie was transformed into fashionable outwear worn as bodices and bustiers.

In the 1990s, women were introduced to the bras without seams and push-up bras. The millennium decade saw the cult-following of favourites such as Minimiser, which optically reduce the bust by one cup size, and Soft Secret, a bra for soft and snug fit.

The boutique offers a wide range for ladies to ensure they find the one; right style and fit they desire. Triumph retail stores are authentic and engaging where consumers can breathe in and appreciate the craftsmanship and heritage of the brand.

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