Sexy Stars: Rita Ora wears lingerie and Priyanka Chopra is a stunner in navy blue

Aol.com Editors

Dec 13th 2016 6:26PM

She wore what?!

Stars got racy in their respective red carpet looks this week -- and some more than others.

It seems like Rita Ora forgot to look in the mirror before leaving home. The singer hit the red carpet wearing ... lingerie. Nonetheless, she rocked it with no shame.

"Quantico" star Priyanka Chopra was a stunner in blue at a UNICEF event. The actress paired the figure-hugging dress with a sexy red lip.

Of course, Ashley Graham oozed sex appeal at a Sport's Illustrated event, wearing a sequined pink-and-black frock. The model flashed major cleavage in the tight number.

Check out other sexy looks from this week in the slideshow below:

9 PHOTOS

Sexy Stars: Week of December 12

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Rita Ora took her bedroom wear to the red carpet in a daring outfit -- where do we even begin looking?!

(Photo: Getty)

Bombshell alert! Ashley Graham flashed major cleavage in a sequined pink-and-black dress at a Sport's Illustrated event.

(Photo: Getty)

Eva Longoria proved you can't go wrong in black as she attended a gala during the Dubai International Film Festival. The actress flaunted a hint of cleavage in an off-the-shoulder gown with a show-stopping train.

(Photo: Getty)

Brunette babe! Actress Kate Beckinsale rocked an all-black jumpsuit while promoting her new movie.

(Photo: Getty)

Alexa Chung got into the holiday spirit in this stunning gold gown for a dinner supporting Women's Global Movement For Gender Equality, 'HeForShe.'

(Photo: Getty)

Helen Mirren is a true ageless beauty! The actress wore an all-blue outfit at the premiere of Collateral Beauty in New York City.

(Photo: Getty)

Actress Priyanka Chopra is a true stunner! The "Quantico" star can even make a simple navy dress look good.

(Photo: Getty)

TOKYO, JAPAN - DECEMBER 13: Milla Jovovich attends the world premiere of 'Resident Evil: The Final Chapter' at the Roppongi Hills on December 13, 2016 in Tokyo, Japan. (Photo by Jun Sato/WireImage)

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| Sexy | Stars: | Rita | wears | lingerie | Priyanka | Chopra | stunner | navy | blue | Aol | Editors< | p> Dec | 13th | 2016 | 6:26PM< | p> < | div> < | div> < | div> She | wore | what | p> Stars | racy | their | respective | carpet | looks | this | week | some | more | than | others | p> It | seems | like | forgot | look | mirror | before | leaving | home | singer | wearing | Nonetheless | rocked | with | shame | p> Quantico | star | UNICEF | event | actress | paired | figure | hugging | dress | sexy | p> Of | course | Ashley | Graham | oozed | appeal | Sports | Illustrated | sequined | pink | black | frock | model | flashed | major | cleavage | tight | number | p> Check | other | from | slideshow | below:< | p> 9< | span> | PHOTOS< | span>< | p> Sexy | Week | December | p> See | Gallery< | div> Rita | took | bedroom | wear | ng outfit | where | even | begin | looking | p> (Photo: | Getty)< | div> Bombshell | alert! | div> Eva | Longoria | proved | cant | wrong | attended | gala | during | Dubai | International | Film | Festival | flaunted | hint | an off | shoulder | gown | show | stopping | train | div> Brunette | babe! | Actress | Kate | Beckinsale | rocked an | jumpsuit | while | promoting | movie | div> Alexa | Chung | into | holiday | spirit | stunning | gold | dinner | supporting | Womens | Global | Movement | Gender | Equality | HeForShe | div> Helen | Mirren | true | ageless | beauty! | outfit | premiere | Collateral | Beauty< | York | City | div> Actress | stunner! | Quantico | make | simple | good | div> TOKYO | JAPAN | DECEMBER | Milla | Jovovich | attends | world | Resident | Evil: | Final | Chapter | Roppongi | Hills | Tokyo | Japan | (Photo | Sato | WireImage)< | p> Up | Next< | span> See | div> Discover | More | Like | This< | span> < | div> | button> | button> < | button>< | div> of< | p> SEE | ALL< | p> BACK | SLIDE | div> < | div> SHOW | CAPTION | p> HIDE | â€"< | div> Read | Full | Story< |

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Trusst Lingerie offers more supportive bras | Last Word | Pittsburgh

click to enlarge >

• CP photo by Sarah Wilson
• Laura West (left) and Sophia Berman, the co-founders of Trusst

Sophia Berman can tell you what it’s like to pitch a bra that better supports large breasts to a roomful of male investors.

“I definitely think we had a different experience than if we’d been pitching a male-designed product for men,” Berman says with a chuckle. “Some [investors] invited their wives to the meetings, so they would know what we were talking about.”

After a wildly successful Kickstarter campaign last year that raised $78,000 (more than triple its goal), Trusst Lingerie is now selling its bras both online and at its newly opened storefront in Garfield. The woman-owned company set out to solve a female-specific problem and has been successful so far, despite the overwhelmingly male investment environment it dealt with. 

Trusst was founded in 2014 as an AlphaLab Gear incubator company by Berman and Laura West, two industrial-design graduates of Carnegie Mellon University. They were frustrated by the lack of good, supportive offerings for larger-chested women; most brassieres are based on a torturous design from the 1900s (which was itself an improvement on the even more torturous corset). Over-the-shoulder straps and a fastener in the back don’t provide enough support for larger breasts, so Berman and West set out to build a better bra. 

“After speaking with hundreds of women, and experiencing many of their concerns ourselves, we realized that underwires simply aren’t up to the task of supporting women with fuller busts,” Berman says. They wanted women to feel empowered and to give them better options when bra shopping. 

“For too long, women with fuller busts have been left with options that fall short. As a company, we believe in women supporting other women,” she says.

All three styles of Trusst bras are now available, in sizes from 32F to 42G. They retail for between $82 and $98.

It’s completely appropriate that the design for the Trusst bras, conceived in Pittsburgh, is based on the concept of a bridge truss. Rather than hoisting the girls up from above, Trusst’s patented design redistributes the weight of the breasts by supporting most of it from below. A truss is a triangle-shaped structure that sits under the bridge span and supports the vertical beams. It allows the weight to be distributed across a large area rather than at a single point.

The design also eliminates the need for underwire, because the support is embedded in the cups. (No more underwire poking your flesh, can I get an amen?) And not only does it give better support, the Trusst design reduces strain on the neck, shoulders and back. 

It took the team two years to fully refine its bras â€" which the founders named after their moms â€" using 3-D printing, and eventually bringing on a designer. 

They continue to refine and refine, adding small touches here and there, and making sure they are using the best possible materials for the sake of comfort and durability. “We definitely wanted to make sure they were machine-washable,” Berman says. 

They also wanted to avoid the bras looking dowdy, like seemingly every other variety available to larger-busted women, she adds. 

Most women (and anyone who wears a bra on a regular basis) completely understand the need for better bra design. But the Trusst team realized early on that part of the problem of selling the bras was to convince the rest of the population that the design solves a genuine problem. That’s how you get investors on board, after all. So they created videos of men wearing bras containing actual melons (ha), to give an idea of what it feels like to carry around that weight all day. 

Berman says Trusst benefited not only from Pittsburgh’s bridge technology, but from the region’s generous entrepreneurial community as well. “Everyone helped with connections, with helping us shoot videos, when we needed to do live events,” she says. “It’s been really wonderful to have so much support.” 

"

| Trusst | Lingerie | offers | more | supportive | bras | Last | Word | Pittsburgh | click | enlarge | photo | Sarah | Wilson | Laura | West | (left) | Sophia | Berman, | co-founders | Trusst | Berman | tell | what | it’s | like | pitch | that | better | supports | large | breasts | roomful | male | investors. | “I | definitely | think | different | experience | than | we’d | been | pitching | male-designed | product | men,” | says | with | chuckle. | “Some | [investors] | invited | their | wives | meetings, | they | would | know | were | talking | about.” | After | wildly | successful | Kickstarter | campaign | last | year | raised | $78,000 | (more | triple | goal), | selling | both | online | newly | opened | storefront | Garfield. | woman-owned | company | solve | female-specific | problem | far, | despite | overwhelmingly | investment | environment | dealt | with.  | founded | 2014 | AlphaLab | Gear | incubator | West, | industrial-design | graduates | Carnegie | Mellon | University. | They | frustrated | lack | good, | offerings | larger-chested | women; | most | brassieres | based | torturous | design | from | 1900s | (which | itself | improvement | even | corset). | Over-the-shoulder | straps | fastener | back | don’t | provide | enough | support | larger | breasts, | build | bra.  | “After | speaking | hundreds | women, | experiencing | many | concerns | ourselves, | realized | underwires | simply | aren’t | task | supporting | women | fuller | busts,” | says. | wanted | feel | empowered | give | them | options | when | shopping.  | “For | long, | busts | have | left | fall | short. | company, | believe | other | women,” | says. | three | styles | available, | sizes | 42G. | retail | between | $98. | It’s | completely | appropriate | bras, | conceived | Pittsburgh, | concept | bridge | truss. | Rather | hoisting | girls | above, | Trusst’s | patented | redistributes | weight | below. | truss | triangle-shaped | structure | sits | under | span | vertical | beams. | allows | distributed | across | area | rather | single | point. | also | eliminates | need | underwire, | because | embedded | cups. | underwire | poking | your | flesh, | amen?) | only | does | support, | reduces | strain | neck, | shoulders | back.  | took | team | years | fully | refine | which | founders | named | after | moms | using | printing, | eventually | bringing | designer.  | continue | refine, | adding | small | touches | here | there, | making | sure | best | possible | materials | sake | comfort | durability. | “We | make | machine-washable,” | says.  | avoid | looking | dowdy, | seemingly | every | variety | available | larger-busted | adds.  | Most | (and | anyone | wears | regular | basis) | understand | design. | early | part | convince | rest | population | solves | genuine | problem. | That’s | investors | board, | all. | created | videos | wearing | containing | actual | melons | (ha), | idea | feels | carry | around | day.  | benefited | Pittsburgh’s | technology, | region’s | generous | entrepreneurial | community | well. | “Everyone | helped | connections, | helping | shoot | videos, | needed | live | events,” | “It’s | really | wonderful | much | support.”  |

Read More

Trusst Lingerie offers more supportive bras | Last Word | Pittsburgh

click to enlarge >

• CP photo by Sarah Wilson
• Laura West (left) and Sophia Berman, the co-founders of Trusst

Sophia Berman can tell you what it’s like to pitch a bra that better supports large breasts to a roomful of male investors.

“I definitely think we had a different experience than if we’d been pitching a male-designed product for men,” Berman says with a chuckle. “Some [investors] invited their wives to the meetings, so they would know what we were talking about.”

After a wildly successful Kickstarter campaign last year that raised $78,000 (more than triple its goal), Trusst Lingerie is now selling its bras both online and at its newly opened storefront in Garfield. The woman-owned company set out to solve a female-specific problem and has been successful so far, despite the overwhelmingly male investment environment it dealt with. 

Trusst was founded in 2014 as an AlphaLab Gear incubator company by Berman and Laura West, two industrial-design graduates of Carnegie Mellon University. They were frustrated by the lack of good, supportive offerings for larger-chested women; most brassieres are based on a torturous design from the 1900s (which was itself an improvement on the even more torturous corset). Over-the-shoulder straps and a fastener in the back don’t provide enough support for larger breasts, so Berman and West set out to build a better bra. 

“After speaking with hundreds of women, and experiencing many of their concerns ourselves, we realized that underwires simply aren’t up to the task of supporting women with fuller busts,” Berman says. They wanted women to feel empowered and to give them better options when bra shopping. 

“For too long, women with fuller busts have been left with options that fall short. As a company, we believe in women supporting other women,” she says.

All three styles of Trusst bras are now available, in sizes from 32F to 42G. They retail for between $82 and $98.

It’s completely appropriate that the design for the Trusst bras, conceived in Pittsburgh, is based on the concept of a bridge truss. Rather than hoisting the girls up from above, Trusst’s patented design redistributes the weight of the breasts by supporting most of it from below. A truss is a triangle-shaped structure that sits under the bridge span and supports the vertical beams. It allows the weight to be distributed across a large area rather than at a single point.

The design also eliminates the need for underwire, because the support is embedded in the cups. (No more underwire poking your flesh, can I get an amen?) And not only does it give better support, the Trusst design reduces strain on the neck, shoulders and back. 

It took the team two years to fully refine its bras â€" which the founders named after their moms â€" using 3-D printing, and eventually bringing on a designer. 

They continue to refine and refine, adding small touches here and there, and making sure they are using the best possible materials for the sake of comfort and durability. “We definitely wanted to make sure they were machine-washable,” Berman says. 

They also wanted to avoid the bras looking dowdy, like seemingly every other variety available to larger-busted women, she adds. 

Most women (and anyone who wears a bra on a regular basis) completely understand the need for better bra design. But the Trusst team realized early on that part of the problem of selling the bras was to convince the rest of the population that the design solves a genuine problem. That’s how you get investors on board, after all. So they created videos of men wearing bras containing actual melons (ha), to give an idea of what it feels like to carry around that weight all day. 

Berman says Trusst benefited not only from Pittsburgh’s bridge technology, but from the region’s generous entrepreneurial community as well. “Everyone helped with connections, with helping us shoot videos, when we needed to do live events,” she says. “It’s been really wonderful to have so much support.” 

"

| Trusst | Lingerie | offers | more | supportive | bras | Last | Word | Pittsburgh | click | enlarge | photo | Sarah | Wilson | Laura | West | (left) | Sophia | Berman, | co-founders | Trusst | Berman | tell | what | it’s | like | pitch | that | better | supports | large | breasts | roomful | male | investors. | “I | definitely | think | different | experience | than | we’d | been | pitching | male-designed | product | men,” | says | with | chuckle. | “Some | [investors] | invited | their | wives | meetings, | they | would | know | were | talking | about.” | After | wildly | successful | Kickstarter | campaign | last | year | raised | $78,000 | (more | triple | goal), | selling | both | online | newly | opened | storefront | Garfield. | woman-owned | company | solve | female-specific | problem | far, | despite | overwhelmingly | investment | environment | dealt | with.  | founded | 2014 | AlphaLab | Gear | incubator | West, | industrial-design | graduates | Carnegie | Mellon | University. | They | frustrated | lack | good, | offerings | larger-chested | women; | most | brassieres | based | torturous | design | from | 1900s | (which | itself | improvement | even | corset). | Over-the-shoulder | straps | fastener | back | don’t | provide | enough | support | larger | breasts, | build | bra.  | “After | speaking | hundreds | women, | experiencing | many | concerns | ourselves, | realized | underwires | simply | aren’t | task | supporting | women | fuller | busts,” | says. | wanted | feel | empowered | give | them | options | when | shopping.  | “For | long, | busts | have | left | fall | short. | company, | believe | other | women,” | says. | three | styles | available, | sizes | 42G. | retail | between | $98. | It’s | completely | appropriate | bras, | conceived | Pittsburgh, | concept | bridge | truss. | Rather | hoisting | girls | above, | Trusst’s | patented | redistributes | weight | below. | truss | triangle-shaped | structure | sits | under | span | vertical | beams. | allows | distributed | across | area | rather | single | point. | also | eliminates | need | underwire, | because | embedded | cups. | underwire | poking | your | flesh, | amen?) | only | does | support, | reduces | strain | neck, | shoulders | back.  | took | team | years | fully | refine | which | founders | named | after | moms | using | printing, | eventually | bringing | designer.  | continue | refine, | adding | small | touches | here | there, | making | sure | best | possible | materials | sake | comfort | durability. | “We | make | machine-washable,” | says.  | avoid | looking | dowdy, | seemingly | every | variety | available | larger-busted | adds.  | Most | (and | anyone | wears | regular | basis) | understand | design. | early | part | convince | rest | population | solves | genuine | problem. | That’s | investors | board, | all. | created | videos | wearing | containing | actual | melons | (ha), | idea | feels | carry | around | day.  | benefited | Pittsburgh’s | technology, | region’s | generous | entrepreneurial | community | well. | “Everyone | helped | connections, | helping | shoot | videos, | needed | live | events,” | “It’s | really | wonderful | much | support.”  |

Read More

Trusst Lingerie offers more supportive bras | Last Word | Pittsburgh

click to enlarge >

• CP photo by Sarah Wilson
• Laura West (left) and Sophia Berman, the co-founders of Trusst

Sophia Berman can tell you what it’s like to pitch a bra that better supports large breasts to a roomful of male investors.

“I definitely think we had a different experience than if we’d been pitching a male-designed product for men,” Berman says with a chuckle. “Some [investors] invited their wives to the meetings, so they would know what we were talking about.”

After a wildly successful Kickstarter campaign last year that raised $78,000 (more than triple its goal), Trusst Lingerie is now selling its bras both online and at its newly opened storefront in Garfield. The woman-owned company set out to solve a female-specific problem and has been successful so far, despite the overwhelmingly male investment environment it dealt with. 

Trusst was founded in 2014 as an AlphaLab Gear incubator company by Berman and Laura West, two industrial-design graduates of Carnegie Mellon University. They were frustrated by the lack of good, supportive offerings for larger-chested women; most brassieres are based on a torturous design from the 1900s (which was itself an improvement on the even more torturous corset). Over-the-shoulder straps and a fastener in the back don’t provide enough support for larger breasts, so Berman and West set out to build a better bra. 

“After speaking with hundreds of women, and experiencing many of their concerns ourselves, we realized that underwires simply aren’t up to the task of supporting women with fuller busts,” Berman says. They wanted women to feel empowered and to give them better options when bra shopping. 

“For too long, women with fuller busts have been left with options that fall short. As a company, we believe in women supporting other women,” she says.

All three styles of Trusst bras are now available, in sizes from 32F to 42G. They retail for between $82 and $98.

It’s completely appropriate that the design for the Trusst bras, conceived in Pittsburgh, is based on the concept of a bridge truss. Rather than hoisting the girls up from above, Trusst’s patented design redistributes the weight of the breasts by supporting most of it from below. A truss is a triangle-shaped structure that sits under the bridge span and supports the vertical beams. It allows the weight to be distributed across a large area rather than at a single point.

The design also eliminates the need for underwire, because the support is embedded in the cups. (No more underwire poking your flesh, can I get an amen?) And not only does it give better support, the Trusst design reduces strain on the neck, shoulders and back. 

It took the team two years to fully refine its bras â€" which the founders named after their moms â€" using 3-D printing, and eventually bringing on a designer. 

They continue to refine and refine, adding small touches here and there, and making sure they are using the best possible materials for the sake of comfort and durability. “We definitely wanted to make sure they were machine-washable,” Berman says. 

They also wanted to avoid the bras looking dowdy, like seemingly every other variety available to larger-busted women, she adds. 

Most women (and anyone who wears a bra on a regular basis) completely understand the need for better bra design. But the Trusst team realized early on that part of the problem of selling the bras was to convince the rest of the population that the design solves a genuine problem. That’s how you get investors on board, after all. So they created videos of men wearing bras containing actual melons (ha), to give an idea of what it feels like to carry around that weight all day. 

Berman says Trusst benefited not only from Pittsburgh’s bridge technology, but from the region’s generous entrepreneurial community as well. “Everyone helped with connections, with helping us shoot videos, when we needed to do live events,” she says. “It’s been really wonderful to have so much support.” 

"

| Trusst | Lingerie | offers | more | supportive | bras | Last | Word | Pittsburgh | click | enlarge | photo | Sarah | Wilson | Laura | West | (left) | Sophia | Berman, | co-founders | Trusst | Berman | tell | what | it’s | like | pitch | that | better | supports | large | breasts | roomful | male | investors. | “I | definitely | think | different | experience | than | we’d | been | pitching | male-designed | product | men,” | says | with | chuckle. | “Some | [investors] | invited | their | wives | meetings, | they | would | know | were | talking | about.” | After | wildly | successful | Kickstarter | campaign | last | year | raised | $78,000 | (more | triple | goal), | selling | both | online | newly | opened | storefront | Garfield. | woman-owned | company | solve | female-specific | problem | far, | despite | overwhelmingly | investment | environment | dealt | with.  | founded | 2014 | AlphaLab | Gear | incubator | West, | industrial-design | graduates | Carnegie | Mellon | University. | They | frustrated | lack | good, | offerings | larger-chested | women; | most | brassieres | based | torturous | design | from | 1900s | (which | itself | improvement | even | corset). | Over-the-shoulder | straps | fastener | back | don’t | provide | enough | support | larger | breasts, | build | bra.  | “After | speaking | hundreds | women, | experiencing | many | concerns | ourselves, | realized | underwires | simply | aren’t | task | supporting | women | fuller | busts,” | says. | wanted | feel | empowered | give | them | options | when | shopping.  | “For | long, | busts | have | left | fall | short. | company, | believe | other | women,” | says. | three | styles | available, | sizes | 42G. | retail | between | $98. | It’s | completely | appropriate | bras, | conceived | Pittsburgh, | concept | bridge | truss. | Rather | hoisting | girls | above, | Trusst’s | patented | redistributes | weight | below. | truss | triangle-shaped | structure | sits | under | span | vertical | beams. | allows | distributed | across | area | rather | single | point. | also | eliminates | need | underwire, | because | embedded | cups. | underwire | poking | your | flesh, | amen?) | only | does | support, | reduces | strain | neck, | shoulders | back.  | took | team | years | fully | refine | which | founders | named | after | moms | using | printing, | eventually | bringing | designer.  | continue | refine, | adding | small | touches | here | there, | making | sure | best | possible | materials | sake | comfort | durability. | “We | make | machine-washable,” | says.  | avoid | looking | dowdy, | seemingly | every | variety | available | larger-busted | adds.  | Most | (and | anyone | wears | regular | basis) | understand | design. | early | part | convince | rest | population | solves | genuine | problem. | That’s | investors | board, | all. | created | videos | wearing | containing | actual | melons | (ha), | idea | feels | carry | around | day.  | benefited | Pittsburgh’s | technology, | region’s | generous | entrepreneurial | community | well. | “Everyone | helped | connections, | helping | shoot | videos, | needed | live | events,” | “It’s | really | wonderful | much | support.”  |

Read More

Trusst Lingerie offers more supportive bras | Last Word | Pittsburgh

click to enlarge >

• CP photo by Sarah Wilson
• Laura West (left) and Sophia Berman, the co-founders of Trusst

Sophia Berman can tell you what it’s like to pitch a bra that better supports large breasts to a roomful of male investors.

“I definitely think we had a different experience than if we’d been pitching a male-designed product for men,” Berman says with a chuckle. “Some [investors] invited their wives to the meetings, so they would know what we were talking about.”

After a wildly successful Kickstarter campaign last year that raised $78,000 (more than triple its goal), Trusst Lingerie is now selling its bras both online and at its newly opened storefront in Garfield. The woman-owned company set out to solve a female-specific problem and has been successful so far, despite the overwhelmingly male investment environment it dealt with. 

Trusst was founded in 2014 as an AlphaLab Gear incubator company by Berman and Laura West, two industrial-design graduates of Carnegie Mellon University. They were frustrated by the lack of good, supportive offerings for larger-chested women; most brassieres are based on a torturous design from the 1900s (which was itself an improvement on the even more torturous corset). Over-the-shoulder straps and a fastener in the back don’t provide enough support for larger breasts, so Berman and West set out to build a better bra. 

“After speaking with hundreds of women, and experiencing many of their concerns ourselves, we realized that underwires simply aren’t up to the task of supporting women with fuller busts,” Berman says. They wanted women to feel empowered and to give them better options when bra shopping. 

“For too long, women with fuller busts have been left with options that fall short. As a company, we believe in women supporting other women,” she says.

All three styles of Trusst bras are now available, in sizes from 32F to 42G. They retail for between $82 and $98.

It’s completely appropriate that the design for the Trusst bras, conceived in Pittsburgh, is based on the concept of a bridge truss. Rather than hoisting the girls up from above, Trusst’s patented design redistributes the weight of the breasts by supporting most of it from below. A truss is a triangle-shaped structure that sits under the bridge span and supports the vertical beams. It allows the weight to be distributed across a large area rather than at a single point.

The design also eliminates the need for underwire, because the support is embedded in the cups. (No more underwire poking your flesh, can I get an amen?) And not only does it give better support, the Trusst design reduces strain on the neck, shoulders and back. 

It took the team two years to fully refine its bras â€" which the founders named after their moms â€" using 3-D printing, and eventually bringing on a designer. 

They continue to refine and refine, adding small touches here and there, and making sure they are using the best possible materials for the sake of comfort and durability. “We definitely wanted to make sure they were machine-washable,” Berman says. 

They also wanted to avoid the bras looking dowdy, like seemingly every other variety available to larger-busted women, she adds. 

Most women (and anyone who wears a bra on a regular basis) completely understand the need for better bra design. But the Trusst team realized early on that part of the problem of selling the bras was to convince the rest of the population that the design solves a genuine problem. That’s how you get investors on board, after all. So they created videos of men wearing bras containing actual melons (ha), to give an idea of what it feels like to carry around that weight all day. 

Berman says Trusst benefited not only from Pittsburgh’s bridge technology, but from the region’s generous entrepreneurial community as well. “Everyone helped with connections, with helping us shoot videos, when we needed to do live events,” she says. “It’s been really wonderful to have so much support.” 

"

| Trusst | Lingerie | offers | more | supportive | bras | Last | Word | Pittsburgh | click | enlarge | photo | Sarah | Wilson | Laura | West | (left) | Sophia | Berman, | co-founders | Trusst | Berman | tell | what | it’s | like | pitch | that | better | supports | large | breasts | roomful | male | investors. | “I | definitely | think | different | experience | than | we’d | been | pitching | male-designed | product | men,” | says | with | chuckle. | “Some | [investors] | invited | their | wives | meetings, | they | would | know | were | talking | about.” | After | wildly | successful | Kickstarter | campaign | last | year | raised | $78,000 | (more | triple | goal), | selling | both | online | newly | opened | storefront | Garfield. | woman-owned | company | solve | female-specific | problem | far, | despite | overwhelmingly | investment | environment | dealt | with.  | founded | 2014 | AlphaLab | Gear | incubator | West, | industrial-design | graduates | Carnegie | Mellon | University. | They | frustrated | lack | good, | offerings | larger-chested | women; | most | brassieres | based | torturous | design | from | 1900s | (which | itself | improvement | even | corset). | Over-the-shoulder | straps | fastener | back | don’t | provide | enough | support | larger | breasts, | build | bra.  | “After | speaking | hundreds | women, | experiencing | many | concerns | ourselves, | realized | underwires | simply | aren’t | task | supporting | women | fuller | busts,” | says. | wanted | feel | empowered | give | them | options | when | shopping.  | “For | long, | busts | have | left | fall | short. | company, | believe | other | women,” | says. | three | styles | available, | sizes | 42G. | retail | between | $98. | It’s | completely | appropriate | bras, | conceived | Pittsburgh, | concept | bridge | truss. | Rather | hoisting | girls | above, | Trusst’s | patented | redistributes | weight | below. | truss | triangle-shaped | structure | sits | under | span | vertical | beams. | allows | distributed | across | area | rather | single | point. | also | eliminates | need | underwire, | because | embedded | cups. | underwire | poking | your | flesh, | amen?) | only | does | support, | reduces | strain | neck, | shoulders | back.  | took | team | years | fully | refine | which | founders | named | after | moms | using | printing, | eventually | bringing | designer.  | continue | refine, | adding | small | touches | here | there, | making | sure | best | possible | materials | sake | comfort | durability. | “We | make | machine-washable,” | says.  | avoid | looking | dowdy, | seemingly | every | variety | available | larger-busted | adds.  | Most | (and | anyone | wears | regular | basis) | understand | design. | early | part | convince | rest | population | solves | genuine | problem. | That’s | investors | board, | all. | created | videos | wearing | containing | actual | melons | (ha), | idea | feels | carry | around | day.  | benefited | Pittsburgh’s | technology, | region’s | generous | entrepreneurial | community | well. | “Everyone | helped | connections, | helping | shoot | videos, | needed | live | events,” | “It’s | really | wonderful | much | support.”  |

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