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Selasa, 06 Desember 2016

Emily Ratajkowski Teases Followers With Steamy Lingerie Selfie

Night 🌙

A photo posted by Emily Ratajkowski (@emrata) on Dec 4, 2016 at 8:43pm PST

Advertisement - Continue Reading Below

Emily Ratajkowski is one of the only Insta-famous models out there who didn't walk in the Victoria's Secret Fashion Show this year, but that didn't stop her from slipping into something sexy over the weekend.

On Sunday, Emily decided to take a steamy lingerie selfie and post it to Instagram. "Night 🌙," she wrote alongside the sizzling image, which featured her in a white lacy bodysuit by Gooseberry Intimates that was sheer all over. Her only other accessory: a pair of layered delicate gold necklaces.

But is there more to this picture than meets the eye? Emily's latest lingerie pic comes after news of photographer Jonathan Leder publishing an entire collection of similar shots in book form. According to the New York Post, the book, Leder/Ratajkowski, features 71 explicit photos of Emily taken at a house in Woodstock, New York. The photos were taken in 2012, before her career took off. "We shot for two nights ... Just her and I," Leder reportedly writes in the foreword to the book, before getting even creepier. "She was very, shall we say, comfortable with her body and as far as shoots go, I would say it was fun."

On Nov. 30, Emily tweeted that she initially wanted to stay silent to avoid giving Leder attention, but she had "had enough" and needed to speak out. "The book and the images within them are a violation," she wrote, adding that the photos were initially intended for an "artful magazine shoot" and she didn't give permission for them to be published in a book.

Perhaps by posting more selfies like the one above, Emily's hoping to diminish the value of the book. After all, why buy a book full of sexy Emily pictures when her feed has just the same, if not better, images for free?

Get non-boring fashion and beauty news directly in your feed. Follow >Facebook.com/CosmoBeauty.

Follow Rachel on Twitter and Instagram.

"

| Emily | Ratajkowski | Teases | Followers | With | Steamy | Lingerie | Selfie | Night | 🌙< | p> A | photo | posted | (@emrata) | 2016 | 8:43pm | PST< | p> < | div> < | blockquote> < | div> Advertisement | Continue | Reading | Below< | p> < | div> Emily | only | Insta | famous | models | there | didnt | walk | Victorias | Secret | Fashion | Show | this | year | that | stop | from | slipping | into | something | sexy | over | weekend | p> On | Sunday | decided | take | steamy | lingerie | selfie | post | Instagram | Night | 🌙 | wrote | alongside | sizzling | image | which | featured | white | lacy | bodysuit | Gooseberry | Intimates< | sheer | other | accessory: | pair | layered | delicate | gold | necklaces | p> But | more | picture | than | meets | Emilys | latest | comes | after | news | photographer | Jonathan | Leder | publishing | entire | collection | similar | shots< | book | form | According | York | Post< | Ratajkowski< | features | explicit | photos | taken | house | Woodstock | were | 2012 | before | career | took | shot | nights | Just | reportedly | writes | foreword | getting | even | creepier | very | shall | comfortable | with | body | shoots | would | tweeted | initially | wanted | stay | silent | avoid | giving | attention | enough | needed | speak | images | within | them | violation | adding | intended | artful | magazine | shoot | give | permission | published | p> Perhaps | posting | selfies | like | above | hoping | diminish | value | After | full | pictures | when | feed | just | same | better | free | p> Get | boring | fashion | beauty | directly | your | Follow< | Facebook | CosmoBeauty< | em>< | p> Follow | Rachel | Twitter< | Instagram< | strong>< | p> |

Emily Ratajkowski Teases Followers With Steamy Lingerie Selfie

Night 🌙

A photo posted by Emily Ratajkowski (@emrata) on Dec 4, 2016 at 8:43pm PST

Advertisement - Continue Reading Below

Emily Ratajkowski is one of the only Insta-famous models out there who didn't walk in the Victoria's Secret Fashion Show this year, but that didn't stop her from slipping into something sexy over the weekend.

On Sunday, Emily decided to take a steamy lingerie selfie and post it to Instagram. "Night 🌙," she wrote alongside the sizzling image, which featured her in a white lacy bodysuit that was sheer all over. Her only other accessory: a pair of layered delicate gold necklaces.

But is there more to this picture than meets the eye? Emily's latest lingerie pic comes after news of photographer Jonathan Leder publishing an entire collection of similar shots in book form. According to the New York Post, the book, Leder/Ratajkowski, features 71 explicit photos of Emily taken at a house in Woodstock, New York. The photos were taken in 2012, before her career took off. "We shot for two nights ... Just her and I," Leder reportedly writes in the foreword to the book, before getting even creepier. "She was very, shall we say, comfortable with her body and as far as shoots go, I would say it was fun."

On Nov. 30, Emily tweeted that she initially wanted to stay silent to avoid giving Leder attention, but she had "had enough" and needed to speak out. "The book and the images within them are a violation," she wrote, adding that the photos were initially intended for an "artful magazine shoot" and she didn't give permission for them to be published in a book.

Perhaps by posting more selfies like the one above, Emily's hoping to diminish the value of the book. After all, why buy a book full of sexy Emily pictures when her feed has just the same, if not better, images for free?

Get non-boring fashion and beauty news directly in your feed. Follow >Facebook.com/CosmoBeauty.

Follow Rachel on Twitter and Instagram.

"

| Emily | Ratajkowski | Teases | Followers | With | Steamy | Lingerie | Selfie | Night | 🌙< | p> A | photo | posted | (@emrata) | 2016 | 8:43pm | PST< | p> < | div> < | blockquote> < | div> Advertisement | Continue | Reading | Below< | p> < | div> Emily | only | Insta | famous | models | there | didnt | walk | Victorias | Secret | Fashion | Show | this | year | that | stop | from | slipping | into | something | sexy | over | weekend | p> On | Sunday | decided | take | steamy | lingerie | selfie | post | Instagram | Night | 🌙 | wrote | alongside | sizzling | image | which | featured | white | lacy | bodysuit | sheer | other | accessory: | pair | layered | delicate | gold | necklaces | p> But | more | picture | than | meets | Emilys | latest | comes | after | news | photographer | Jonathan | Leder | publishing | entire | collection | similar | shots< | book | form | According | York | Post< | Ratajkowski< | features | explicit | photos | taken | house | Woodstock | were | 2012 | before | career | took | shot | nights | Just | reportedly | writes | foreword | getting | even | creepier | very | shall | comfortable | with | body | shoots | would | tweeted | initially | wanted | stay | silent | avoid | giving | attention | enough | needed | speak | images | within | them | violation | adding | intended | artful | magazine | shoot | give | permission | published | p> Perhaps | posting | selfies | like | above | hoping | diminish | value | After | full | pictures | when | feed | just | same | better | free | p> Get | boring | fashion | beauty | directly | your | Follow< | Facebook | CosmoBeauty< | em>< | p> Follow | Rachel | Twitter< | Instagram< | strong>< | p> |

Senin, 05 Desember 2016

Emily Ratajkowski Teases Followers With Steamy Lingerie Selfie

Night 🌙

A photo posted by Emily Ratajkowski (@emrata) on Dec 4, 2016 at 8:43pm PST

Advertisement - Continue Reading Below

Emily Ratajkowski is one of the only Insta-famous models out there who didn't walk in the Victoria's Secret Fashion Show this year, but that didn't stop her from slipping into something sexy over the weekend.

On Sunday, Emily decided to take a steamy lingerie selfie and post it to Instagram. "Night 🌙," she wrote alongside the sizzling image, which featured her in a white lacy bodysuit that was sheer all over. Her only other accessory: a pair of layered delicate gold necklaces.

But is there more to this picture than meets the eye? Emily's latest lingerie pic comes after news of photographer Jonathan Leder publishing an entire collection of similar shots in book form. According to the New York Post, the book, Leder/Ratajkowski, features 71 explicit photos of Emily taken at a house in Woodstock, New York. The photos were taken in 2012, before her career took off. "We shot for two nights ... Just her and I," Leder reportedly writes in the foreword to the book, before getting even creepier. "She was very, shall we say, comfortable with her body and as far as shoots go, I would say it was fun."

On Nov. 30, Emily tweeted that she initially wanted to stay silent to avoid giving Leder attention, but she had "had enough" and needed to speak out. "The book and the images within them are a violation," she wrote, adding that the photos were initially intended for an "artful magazine shoot" and she didn't give permission for them to be published in a book.

Perhaps by posting more selfies like the one above, Emily's hoping to diminish the value of the book. After all, why buy a book full of sexy Emily pictures when her feed has just the same, if not better, images for free?

Get non-boring fashion and beauty news directly in your feed. Follow >Facebook.com/CosmoBeauty.

Follow Rachel on Twitter and Instagram.

"

| Emily | Ratajkowski | Teases | Followers | With | Steamy | Lingerie | Selfie | Night | 🌙< | p> A | photo | posted | (@emrata) | 2016 | 8:43pm | PST< | p> < | div> < | blockquote> < | div> Advertisement | Continue | Reading | Below< | p> < | div> Emily | only | Insta | famous | models | there | didnt | walk | Victorias | Secret | Fashion | Show | this | year | that | stop | from | slipping | into | something | sexy | over | weekend | p> On | Sunday | decided | take | steamy | lingerie | selfie | post | Instagram | Night | 🌙 | wrote | alongside | sizzling | image | which | featured | white | lacy | bodysuit | sheer | other | accessory: | pair | layered | delicate | gold | necklaces | p> But | more | picture | than | meets | Emilys | latest | comes | after | news | photographer | Jonathan | Leder | publishing | entire | collection | similar | shots< | book | form | According | York | Post< | Ratajkowski< | features | explicit | photos | taken | house | Woodstock | were | 2012 | before | career | took | shot | nights | Just | reportedly | writes | foreword | getting | even | creepier | very | shall | comfortable | with | body | shoots | would | tweeted | initially | wanted | stay | silent | avoid | giving | attention | enough | needed | speak | images | within | them | violation | adding | intended | artful | magazine | shoot | give | permission | published | p> Perhaps | posting | selfies | like | above | hoping | diminish | value | After | full | pictures | when | feed | just | same | better | free | p> Get | boring | fashion | beauty | directly | your | Follow< | Facebook | CosmoBeauty< | em>< | p> Follow | Rachel | Twitter< | Instagram< | strong>< | p> |

Emily Ratajkowski Teases Followers With Steamy Lingerie Selfie

Night 🌙

A photo posted by Emily Ratajkowski (@emrata) on Dec 4, 2016 at 8:43pm PST

Advertisement - Continue Reading Below

Emily Ratajkowski is one of the only Insta-famous models out there who didn't walk in the Victoria's Secret Fashion Show this year, but that didn't stop her from slipping into something sexy over the weekend.

On Sunday, Emily decided to take a steamy lingerie selfie and post it to Instagram. "Night 🌙," she wrote alongside the sizzling image, which featured her in a white lacy bodysuit that was sheer all over. Her only other accessory: a pair of layered delicate gold necklaces.

But is there more to this picture than meets the eye? Emily's latest lingerie pic comes after news of photographer Jonathan Leder publishing an entire collection of similar shots in book form. According to the New York Post, the book, Leder/Ratajkowski, features 71 explicit photos of Emily taken at a house in Woodstock, New York. The photos were taken in 2012, before her career took off. "We shot for two nights ... Just her and I," Leder reportedly writes in the foreword to the book, before getting even creepier. "She was very, shall we say, comfortable with her body and as far as shoots go, I would say it was fun."

On Nov. 30, Emily tweeted that she initially wanted to stay silent to avoid giving Leder attention, but she had "had enough" and needed to speak out. "The book and the images within them are a violation," she wrote, adding that the photos were initially intended for an "artful magazine shoot" and she didn't give permission for them to be published in a book.

Perhaps by posting more selfies like the one above, Emily's hoping to diminish the value of the book. After all, why buy a book full of sexy Emily pictures when her feed has just the same, if not better, images for free?

Get non-boring fashion and beauty news directly in your feed. Follow >Facebook.com/CosmoBeauty.

Follow Rachel on Twitter and Instagram.

"

| Emily | Ratajkowski | Teases | Followers | With | Steamy | Lingerie | Selfie | Night | 🌙< | p> A | photo | posted | (@emrata) | 2016 | 8:43pm | PST< | p> < | div> < | blockquote> < | div> Advertisement | Continue | Reading | Below< | p> < | div> Emily | only | Insta | famous | models | there | didnt | walk | Victorias | Secret | Fashion | Show | this | year | that | stop | from | slipping | into | something | sexy | over | weekend | p> On | Sunday | decided | take | steamy | lingerie | selfie | post | Instagram | Night | 🌙 | wrote | alongside | sizzling | image | which | featured | white | lacy | bodysuit | sheer | other | accessory: | pair | layered | delicate | gold | necklaces | p> But | more | picture | than | meets | Emilys | latest | comes | after | news | photographer | Jonathan | Leder | publishing | entire | collection | similar | shots< | book | form | According | York | Post< | Ratajkowski< | features | explicit | photos | taken | house | Woodstock | were | 2012 | before | career | took | shot | nights | Just | reportedly | writes | foreword | getting | even | creepier | very | shall | comfortable | with | body | shoots | would | tweeted | initially | wanted | stay | silent | avoid | giving | attention | enough | needed | speak | images | within | them | violation | adding | intended | artful | magazine | shoot | give | permission | published | p> Perhaps | posting | selfies | like | above | hoping | diminish | value | After | full | pictures | when | feed | just | same | better | free | p> Get | boring | fashion | beauty | directly | your | Follow< | Facebook | CosmoBeauty< | em>< | p> Follow | Rachel | Twitter< | Instagram< | strong>< | p> |

Emily Ratajkowski Teases Followers With Steamy Lingerie Selfie

Night 🌙

A photo posted by Emily Ratajkowski (@emrata) on Dec 4, 2016 at 8:43pm PST

Advertisement - Continue Reading Below

Emily Ratajkowski is one of the only Insta-famous models out there who didn't walk in the Victoria's Secret Fashion Show this year, but that didn't stop her from slipping into something sexy over the weekend.

On Sunday, Emily decided to take a steamy lingerie selfie and post it to Instagram. "Night 🌙," she wrote alongside the sizzling image, which featured her in a white lacy bodysuit that was sheer all over. Her only other accessory: a pair of layered delicate gold necklaces.

But is there more to this picture than meets the eye? Emily's latest lingerie pic comes after news of photographer Jonathan Leder publishing an entire collection of similar shots in book form. According to the New York Post, the book, Leder/Ratajkowski, features 71 explicit photos of Emily taken at a house in Woodstock, New York. The photos were taken in 2012, before her career took off. "We shot for two nights ... Just her and I," Leder reportedly writes in the foreword to the book, before getting even creepier. "She was very, shall we say, comfortable with her body and as far as shoots go, I would say it was fun."

On Nov. 30, Emily tweeted that she initially wanted to stay silent to avoid giving Leder attention, but she had "had enough" and needed to speak out. "The book and the images within them are a violation," she wrote, adding that the photos were initially intended for an "artful magazine shoot" and she didn't give permission for them to be published in a book.

Perhaps by posting more selfies like the one above, Emily's hoping to diminish the value of the book. After all, why buy a book full of sexy Emily pictures when her feed has just the same, if not better, images for free?

Get non-boring fashion and beauty news directly in your feed. Follow >Facebook.com/CosmoBeauty.

Follow Rachel on Twitter and Instagram.

"

| Emily | Ratajkowski | Teases | Followers | With | Steamy | Lingerie | Selfie | Night | 🌙< | p> A | photo | posted | (@emrata) | 2016 | 8:43pm | PST< | p> < | div> < | blockquote> < | div> Advertisement | Continue | Reading | Below< | p> < | div> Emily | only | Insta | famous | models | there | didnt | walk | Victorias | Secret | Fashion | Show | this | year | that | stop | from | slipping | into | something | sexy | over | weekend | p> On | Sunday | decided | take | steamy | lingerie | selfie | post | Instagram | Night | 🌙 | wrote | alongside | sizzling | image | which | featured | white | lacy | bodysuit | sheer | other | accessory: | pair | layered | delicate | gold | necklaces | p> But | more | picture | than | meets | Emilys | latest | comes | after | news | photographer | Jonathan | Leder | publishing | entire | collection | similar | shots< | book | form | According | York | Post< | Ratajkowski< | features | explicit | photos | taken | house | Woodstock | were | 2012 | before | career | took | shot | nights | Just | reportedly | writes | foreword | getting | even | creepier | very | shall | comfortable | with | body | shoots | would | tweeted | initially | wanted | stay | silent | avoid | giving | attention | enough | needed | speak | images | within | them | violation | adding | intended | artful | magazine | shoot | give | permission | published | p> Perhaps | posting | selfies | like | above | hoping | diminish | value | After | full | pictures | when | feed | just | same | better | free | p> Get | boring | fashion | beauty | directly | your | Follow< | Facebook | CosmoBeauty< | em>< | p> Follow | Rachel | Twitter< | Instagram< | strong>< | p> |

Minggu, 27 November 2016

Trusst Lingerie offers more supportive bras | Last Word | Pittsburgh

Sophia Berman can tell you what it’s like to pitch a bra that better supports large breasts to a roomful of male investors.

“I definitely think we had a different experience than if we’d been pitching a male-designed product for men,” Berman says with a chuckle. “Some [investors] invited their wives to the meetings, so they would know what we were talking about.”

After a wildly successful Kickstarter campaign last year that raised $78,000 (more than triple its goal), Trusst Lingerie is now selling its bras both online and at its newly opened storefront in Garfield. The woman-owned company set out to solve a female-specific problem and has been successful so far, despite the overwhelmingly male investment environment it dealt with. 

Trusst was founded in 2014 as an AlphaLab Gear incubator company by Berman and Laura West, two industrial-design graduates of Carnegie Mellon University. They were frustrated by the lack of good, supportive offerings for larger-chested women; most brassieres are based on a torturous design from the 1900s (which was itself an improvement on the even more torturous corset). Over-the-shoulder straps and a fastener in the back don’t provide enough support for larger breasts, so Berman and West set out to build a better bra. 

“After speaking with hundreds of women, and experiencing many of their concerns ourselves, we realized that underwires simply aren’t up to the task of supporting women with fuller busts,” Berman says. They wanted women to feel empowered and to give them better options when bra shopping. 

“For too long, women with fuller busts have been left with options that fall short. As a company, we believe in women supporting other women,” she says.

All three styles of Trusst bras are now available, in sizes from 32F to 42G. They retail for between $82 and $98.

It’s completely appropriate that the design for the Trusst bras, conceived in Pittsburgh, is based on the concept of a bridge truss. Rather than hoisting the girls up from above, Trusst’s patented design redistributes the weight of the breasts by supporting most of it from below. A truss is a triangle-shaped structure that sits under the bridge span and supports the vertical beams. It allows the weight to be distributed across a large area rather than at a single point.

The design also eliminates the need for underwire, because the support is embedded in the cups. (No more underwire poking your flesh, can I get an amen?) And not only does it give better support, the Trusst design reduces strain on the neck, shoulders and back. 

It took the team two years to fully refine its bras â€" which the founders named after their moms â€" using 3-D printing, and eventually bringing on a designer. 

They continue to refine and refine, adding small touches here and there, and making sure they are using the best possible materials for the sake of comfort and durability. “We definitely wanted to make sure they were machine-washable,” Berman says. 

They also wanted to avoid the bras looking dowdy, like seemingly every other variety available to larger-busted women, she adds. 

Most women (and anyone who wears a bra on a regular basis) completely understand the need for better bra design. But the Trusst team realized early on that part of the problem of selling the bras was to convince the rest of the population that the design solves a genuine problem. That’s how you get investors on board, after all. So they created videos of men wearing bras containing actual melons (ha), to give an idea of what it feels like to carry around that weight all day. 

Berman says Trusst benefited not only from Pittsburgh’s bridge technology, but from the region’s generous entrepreneurial community as well. “Everyone helped with connections, with helping us shoot videos, when we needed to do live events,” she says. “It’s been really wonderful to have so much support.” 


"

| Trusst | Lingerie | offers | more | supportive | bras | Last | Word | Pittsburgh | click | enlarge | photo | Sarah | Wilson | Laura | West | (left) | Sophia | Berman, | co-founders | Trusst | Berman | tell | what | it’s | like | pitch | that | better | supports | large | breasts | roomful | male | investors. | “I | definitely | think | different | experience | than | we’d | been | pitching | male-designed | product | men,” | says | with | chuckle. | “Some | [investors] | invited | their | wives | meetings, | they | would | know | were | talking | about.” | After | wildly | successful | Kickstarter | campaign | last | year | raised | $78,000 | (more | triple | goal), | selling | both | online | newly | opened | storefront | Garfield. | woman-owned | company | solve | female-specific | problem | far, | despite | overwhelmingly | investment | environment | dealt | with.  | founded | 2014 | AlphaLab | Gear | incubator | West, | industrial-design | graduates | Carnegie | Mellon | University. | They | frustrated | lack | good, | offerings | larger-chested | women; | most | brassieres | based | torturous | design | from | 1900s | (which | itself | improvement | even | corset). | Over-the-shoulder | straps | fastener | back | don’t | provide | enough | support | larger | breasts, | build | bra.  | “After | speaking | hundreds | women, | experiencing | many | concerns | ourselves, | realized | underwires | simply | aren’t | task | supporting | women | fuller | busts,” | says. | wanted | feel | empowered | give | them | options | when | shopping.  | “For | long, | busts | have | left | fall | short. | company, | believe | other | women,” | says. | three | styles | available, | sizes | 42G. | retail | between | $98. | It’s | completely | appropriate | bras, | conceived | Pittsburgh, | concept | bridge | truss. | Rather | hoisting | girls | above, | Trusst’s | patented | redistributes | weight | below. | truss | triangle-shaped | structure | sits | under | span | vertical | beams. | allows | distributed | across | area | rather | single | point. | also | eliminates | need | underwire, | because | embedded | cups. | underwire | poking | your | flesh, | amen?) | only | does | support, | reduces | strain | neck, | shoulders | back.  | took | team | years | fully | refine | which | founders | named | after | moms | using | printing, | eventually | bringing | designer.  | continue | refine, | adding | small | touches | here | there, | making | sure | best | possible | materials | sake | comfort | durability. | “We | make | machine-washable,” | says.  | avoid | looking | dowdy, | seemingly | every | variety | available | larger-busted | adds.  | Most | (and | anyone | wears | regular | basis) | understand | design. | early | part | convince | rest | population | solves | genuine | problem. | That’s | investors | board, | all. | created | videos | wearing | containing | actual | melons | (ha), | idea | feels | carry | around | day.  | benefited | Pittsburgh’s | technology, | region’s | generous | entrepreneurial | community | well. | “Everyone | helped | connections, | helping | shoot | videos, | needed | live | events,” | “It’s | really | wonderful | much | support.”  |

Trusst Lingerie offers more supportive bras | Last Word | Pittsburgh

Sophia Berman can tell you what it’s like to pitch a bra that better supports large breasts to a roomful of male investors.

“I definitely think we had a different experience than if we’d been pitching a male-designed product for men,” Berman says with a chuckle. “Some [investors] invited their wives to the meetings, so they would know what we were talking about.”

After a wildly successful Kickstarter campaign last year that raised $78,000 (more than triple its goal), Trusst Lingerie is now selling its bras both online and at its newly opened storefront in Garfield. The woman-owned company set out to solve a female-specific problem and has been successful so far, despite the overwhelmingly male investment environment it dealt with. 

Trusst was founded in 2014 as an AlphaLab Gear incubator company by Berman and Laura West, two industrial-design graduates of Carnegie Mellon University. They were frustrated by the lack of good, supportive offerings for larger-chested women; most brassieres are based on a torturous design from the 1900s (which was itself an improvement on the even more torturous corset). Over-the-shoulder straps and a fastener in the back don’t provide enough support for larger breasts, so Berman and West set out to build a better bra. 

“After speaking with hundreds of women, and experiencing many of their concerns ourselves, we realized that underwires simply aren’t up to the task of supporting women with fuller busts,” Berman says. They wanted women to feel empowered and to give them better options when bra shopping. 

“For too long, women with fuller busts have been left with options that fall short. As a company, we believe in women supporting other women,” she says.

All three styles of Trusst bras are now available, in sizes from 32F to 42G. They retail for between $82 and $98.

It’s completely appropriate that the design for the Trusst bras, conceived in Pittsburgh, is based on the concept of a bridge truss. Rather than hoisting the girls up from above, Trusst’s patented design redistributes the weight of the breasts by supporting most of it from below. A truss is a triangle-shaped structure that sits under the bridge span and supports the vertical beams. It allows the weight to be distributed across a large area rather than at a single point.

The design also eliminates the need for underwire, because the support is embedded in the cups. (No more underwire poking your flesh, can I get an amen?) And not only does it give better support, the Trusst design reduces strain on the neck, shoulders and back. 

It took the team two years to fully refine its bras â€" which the founders named after their moms â€" using 3-D printing, and eventually bringing on a designer. 

They continue to refine and refine, adding small touches here and there, and making sure they are using the best possible materials for the sake of comfort and durability. “We definitely wanted to make sure they were machine-washable,” Berman says. 

They also wanted to avoid the bras looking dowdy, like seemingly every other variety available to larger-busted women, she adds. 

Most women (and anyone who wears a bra on a regular basis) completely understand the need for better bra design. But the Trusst team realized early on that part of the problem of selling the bras was to convince the rest of the population that the design solves a genuine problem. That’s how you get investors on board, after all. So they created videos of men wearing bras containing actual melons (ha), to give an idea of what it feels like to carry around that weight all day. 

Berman says Trusst benefited not only from Pittsburgh’s bridge technology, but from the region’s generous entrepreneurial community as well. “Everyone helped with connections, with helping us shoot videos, when we needed to do live events,” she says. “It’s been really wonderful to have so much support.” 


"

| Trusst | Lingerie | offers | more | supportive | bras | Last | Word | Pittsburgh | click | enlarge | photo | Sarah | Wilson | Laura | West | (left) | Sophia | Berman, | co-founders | Trusst | Berman | tell | what | it’s | like | pitch | that | better | supports | large | breasts | roomful | male | investors. | “I | definitely | think | different | experience | than | we’d | been | pitching | male-designed | product | men,” | says | with | chuckle. | “Some | [investors] | invited | their | wives | meetings, | they | would | know | were | talking | about.” | After | wildly | successful | Kickstarter | campaign | last | year | raised | $78,000 | (more | triple | goal), | selling | both | online | newly | opened | storefront | Garfield. | woman-owned | company | solve | female-specific | problem | far, | despite | overwhelmingly | investment | environment | dealt | with.  | founded | 2014 | AlphaLab | Gear | incubator | West, | industrial-design | graduates | Carnegie | Mellon | University. | They | frustrated | lack | good, | offerings | larger-chested | women; | most | brassieres | based | torturous | design | from | 1900s | (which | itself | improvement | even | corset). | Over-the-shoulder | straps | fastener | back | don’t | provide | enough | support | larger | breasts, | build | bra.  | “After | speaking | hundreds | women, | experiencing | many | concerns | ourselves, | realized | underwires | simply | aren’t | task | supporting | women | fuller | busts,” | says. | wanted | feel | empowered | give | them | options | when | shopping.  | “For | long, | busts | have | left | fall | short. | company, | believe | other | women,” | says. | three | styles | available, | sizes | 42G. | retail | between | $98. | It’s | completely | appropriate | bras, | conceived | Pittsburgh, | concept | bridge | truss. | Rather | hoisting | girls | above, | Trusst’s | patented | redistributes | weight | below. | truss | triangle-shaped | structure | sits | under | span | vertical | beams. | allows | distributed | across | area | rather | single | point. | also | eliminates | need | underwire, | because | embedded | cups. | underwire | poking | your | flesh, | amen?) | only | does | support, | reduces | strain | neck, | shoulders | back.  | took | team | years | fully | refine | which | founders | named | after | moms | using | printing, | eventually | bringing | designer.  | continue | refine, | adding | small | touches | here | there, | making | sure | best | possible | materials | sake | comfort | durability. | “We | make | machine-washable,” | says.  | avoid | looking | dowdy, | seemingly | every | variety | available | larger-busted | adds.  | Most | (and | anyone | wears | regular | basis) | understand | design. | early | part | convince | rest | population | solves | genuine | problem. | That’s | investors | board, | all. | created | videos | wearing | containing | actual | melons | (ha), | idea | feels | carry | around | day.  | benefited | Pittsburgh’s | technology, | region’s | generous | entrepreneurial | community | well. | “Everyone | helped | connections, | helping | shoot | videos, | needed | live | events,” | “It’s | really | wonderful | much | support.”  |