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Jumat, 02 Desember 2016

Lingerie Brand Gets Intimate In Holiday Messaging Campaign

By Bilal Chamdy 02.00 No comments

Agent Provocateur is offering personalization in a feature called 'MÃ©nage Ã Trois' for couples to speak with an agent and shop over WhatsApp

Messaging apps, such as WhatsApp, Facebook Messenger and WeChat are used by billions of people worldwide every day and are cemented as a regular part of a connected life. Brands have been making attempts recently to devise more sophisticated methods to connect with consumers through these messaging platforms. British lingerie retailer Agent Provocate ur (AP), that recently launched their â€˜Naughty or Niceâ€™ campaign, has debuted a WhatsApp feature called â€˜MÃ©nage Ã Troisâ€™ to allow couples to shop with their AP agents.

The WhatsApp campaign features a dual-sided interactive video that emphasizes the juxtapositions of the advertising. Through a three-way group chat in WhatsApp an AP agent will advise couples whether to choose naughty or nice items from the Agent Provocateur Christmas collection. The goal of the communication is to drive customers to make an in-store purchase by giving personalized advice that suits their personalities.

Agent Provocateurâ€™s innovative campaign is in response to the demand for personalization that consumers are demanding. Worldwide consumers are becoming more comfortable interacting with brands on messaging apps and sophisticated brands know that it is crucial to be where their customers are. With over a billion users, WhatsApp is an incredible source of potential customers for any brand. The messaging app provides a more intimate form of communication that works well with Agent Provocateurâ€™s brand ethos.

While messaging apps present an exciting platform for brands to interact with their audience, the platform does have its downsides with regards to metrics. It is difficult to measure the impact of communications with this channel compared to the rich data you have when dealing withÂ social media metrics. The term â€˜dark socialâ€™ has been attributed to the difficulty of measuring the impact of campaigns on messaging apps.

The hurdle that Agent Provocateur will need to get over is being able to communicate in a personal and authentic manner to earn the right to share the space on messaging apps that has historically been reserved for friends and family. To join the MÃ©nage Ã Trois, add the number 07916969690 and an AP Agent will be able available to chat with you and your partner.

Agent Provocateur

Lingerie Brand Gets Intimate In Holiday Messaging Campaign

By Bilal Chamdy 22.00 No comments

Agent Provocateur is offering personalization in a feature called 'MÃ©nage Ã Trois' for couples to speak with an agent and shop over WhatsApp

Agent Provocateur

Former Honey Birdette workers call out alleged exploitation and harassment

By Bilal Chamdy 18.00 No comments

"Spank me if I'm wrong" is recommended sales "banter" in the customer service manifesto,Â and daily selfies must be sent to managersÂ so they can determine whether their retail workersÂ are exposing three items of branded lingerie.

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This is the bras, corsets and sex-toy chain Honey Birdette, where former staffÂ say they were given formal warnings or publicly shamed if they didn't wear heels high enough or lipstick red enough.

It's also where sexual harassment of staff by customers is persistent and widespread, ranging from leering and inappropriate comments to in-store masturbation and stalking.

Chanelle Rodgers (left) and Tori Bellentina protest against their former employer, Honey Birdette, on Thursday.Â Photo: Chris Hopkins

The fast-growing shopping mall chain, set up in the wake of international brands Victoria's Secret and Agent ProvocateurÂ and part-owned by billionaire Brett Blundy, is selling a fantasy of feminist sexual emancipation. But staff say the reality for them is dangerous and exploitative workplace conditions.

Their story comes after revelations in Fairfax Media of the widespreadÂ sexual harassment of women by their customers, and the virtual inaction of regulatory authorities.

At Honey Birdette the problemÂ starts, former workers say, with the recruitment process. Candidates are vetted for their looks via video interview or through their Instagram and Facebook profiles.

"They are looking for girls who take lots of photos of themselves and carry themselves in a way that is more exposed to the public;Â [girls] who are actively seeking that kind of acceptance and who they can mould into their ideal," says Nadelle, one of 10Â former employees from three states who have spoken to Fairfax Media.

Ms Bellentina demanded to be paid for time worked before and after opening hours.Â Photo: Penny Stephens

Once employed, "Honeys" must adhere to a strict uniform policy that includes high heels and skirts (trousers are banned), and items from current lingerie ranges â€" which staff must buy (at a discount). Specific "Hollywood starlet" make-up is also a requirement.

Ex-workers say they spentÂ $150-$200 aÂ week (up to a third of their after-tax income) conforming with the brand's uniform requirements. But handling boxes and climbing ladders to access stock was a daily hazard in the "uniform". One ex-worker said she left after injuring her back moving boxes while wearing a Honey Birdette corset.

Ms Rodgers and Ms Bellentina burn a bra from Honey BirdetteÂ Photo: Chris Hopkins

A culture of surveillance included the daily selfies, as well as surprise visits and after-hours emails to make sure "Honeys"Â stayed back after closing, on unpaid time.

It is a culture many former workers say made them stressed and anxious. One said that, once on the way home from work, she had foundÂ herselfÂ weeping and hyperventilating in the emergencyÂ lane.

Ms Rodgers makes her objections loud and clear.Â Photo: Chris Hopkins

"I felt constantly watched, constantly on edge," says Alice* who worked for Honey Birdette in regional Queensland.

Alice once posted a photo of herself in a new "set" (bra, knickers, suspender belt and hosiery) to a staff group chat, only to find it in an Australia-wide company email the following week. "I was like, they just posted my boobs on the internet â€¦ no one asked me ... that was a bit confronting."

Illustration: Ron TandbergÂ

Adding to their vulnerability, many were rostered entire days on their own. Women say they were refused toilet and meal breaks because they were not allowed to close the shop. One says she urinated in an empty rubbish bin in desperation one day, another that she didn't drink, to limit her distress.

"I wouldn't eat for eight hours â€"Â a few times I almost fainted," says former staffer Mabel.*

Ms Bellentina refused to buy the brand's lingerie, arguing it should be free.Â Photo: Penny Stephens

Among every 10Â customers, about three were men, one of whom would invariably leer at them, or make sleazy remarks, the ex-workers say. Demeaning and intimidating behaviour was most frightening for those working unaccompanied.

One 19-year-old worked alone for a 6pm-to-6am shift during a pre-Christmas 36-hour shopping centre trading marathon. With other nearby retailers closed, she was "very intimidated" by drink and drug-affected male customers. Others talk of men pestering them with probing and personal comments or using the sex toys in the store to masturbate.

A former employee of Honey Birdette who was required to send daily selfies to her area manger to show her ''look'' conformed with the brand's uniform policiesÂ

Honey Birdette management had no training in dealing with sexual harassment, the women say, nor formal complaint mechanisms. Managers would respond by advising staff to turn the behaviour into a sales opportunity: "They'd say, 'He's probably shy; just go with it, then they'll buy something'," one former employee, Jess, said.

Jess said she was stalked for almost a year by a customer who sat on a bench outside her store and stared at her day after day, and then found out where she lived. He later showed up near her home.

"I got no sympathy or support from work," Jess said.

When she went to court for a restraining order, Honey Birdette required her to take unpaid leave, and asked her to be as quick as possible because she was the best saleswoman.

The chain had aÂ "Little Black Book" of rules for staff (which includes "Spank me if I'm wrong" among recommended phrases), and the company's sales handbook suggestsÂ selling women corsets "for the work Christmas party and have them all wondering where you kept those spectacular goodies hidden all year!"

Numerous women use the word "cult" or "brainwashing" to describe their experiences at the chain.Â Former managers talk of aÂ revolving door of staff.Â

Some staff were long-standing customers who say they were initially attracted to working at Honey Birdette for its stated goals of sex-positive and body-positive female power.

"Our Honeys are here to not only empower women but to entertain them," is one of the legends on the companyÂ website.

Tori Bellentina, aÂ lingerie collector and blogger, was wooed by managersÂ who had noticed her then-40,000 Instagram followers. But sheÂ refused to buy the brand's lingerie, arguing the work uniform should be supplied to workers for free. She also demanded to be paid for the time worked before and after the shop's opening hours, as required by the chain. She was "let go" after four months.

"You say you're empowering women, but you also say I need to tell customers to spank me," says Kate, who worked for the company for two years.

Honey BirdetteÂ declined to comment.

On Thursday, a campaign by former workers, co-ordinated by the Young Workers Centre staged protests outside a Melbourne Honey Birdette store. A petition calling on Honey Birdette to cease sexist workplace practices and stop encouraging harassment by customers attracted 5400 signatures towards a target of 6000 in its first week.

Discrimination experts say the allegations of unpaid work, dangerous conditions, bullying and harassment potentially breach the retail workers award and numerous workplace and safety laws.

*Not her real name. Names changed for privacy.

If you have been sexually harassed by a customer/client and want to discuss making a complaint, contact theÂ Human Rights Commission national information serviceÂ onÂ 1300 656 419Â orÂ (02) 9284 9888

Kendall Jenner sizzles in sheer lingerie in latest LOVE Magazine Advent shoot

By Bilal Chamdy 05.00 No comments

The LOVE Magazine Advent Video countdown is only getting sexier.Â

And Kendall Jenner sent temperatures soaring as she posed for the fifth day of the saucy Christmas calendar - opting for barely-there lingerie and racy knee high boots.

The 21-year-old supermodel looked simply sensational in her racy attire, which appeared to be sport-inspired as she wore a varsity jacket peeled off her shoulders to help expose the entirety of her physique.Â

Gazing into the camera with a piercing stare, the Keeping Up With Kardashians star showed off her modelling prowess to the absolute maximum.Â

The navy mesh two-piece boasted a triangle cup bra with a low-skimming bottom, yet the rib and hips were wrapped with an extra piece of material. Â

Her silk varsity jacket was adorned with a huge applique at the back showing a pair of lips with a needle pierced through the middle.

The lace-up boots perfectly contrasted with her scanty top half as the lace-up detailing extended to her knee and appeared to be a sexy take on trainers. Â

Wowzers!Â And Kendall Jenner sent temperatures soaring as she posed for the fifth day of the incredibly Christmas countdown - opting for barely there lingerie and racy knee high boots

Posing it up:Â Gazing into the camera with a piercing stare, the Keeping Up With Kardashians star showed off her modelling prowess to the absolute maximum

Check me out!Â The 21-year-old supermodel looked simply sensational in her racy attire, which appeared to be sport inspired as she wore a varsity jacket peeled off her shoulders to help expose the entirety of her physique

Allowing her natural beauty to shine through, Kendall was styled with minimal make-up and wet hair - which only added to her seductive sex kitten look.Â

Thus far, the annual LOVE calendar, which has entered its sixth year, has been peppered with some of Kendall's best pals - those deemed the 'Instagram generation' of supermodels.

Kicking off the countdown was Bella Hadid, who posed for a wildly sexy workout themed shoot - in which she was seen smoking a cigarette, pumping iron and seductively eating a banana. Â

Wet hair, don't care: Â Kendall's second turn on the calendar, having appeared as a Goddess last year, was shot at New York's Pier 59 Studios, where she was styled by Lysa Cooper

Legs eleven: Kendall's long legs defied belief as she proved exactly why she is one of the world's top modelsÂ

She's a beauty:Â Allowing her natural beauty to shine through, Kendall was styled with minimal make-up and wet hair - which only added to her seductive sex kitten look

The clip was filmed to the tune ofÂ Barry White's 1973 hitÂ I'm Gonna Love You Just A Little More Baby - famed for its sexy melody and lyrics.

The film was shot by Kardashian family friend Hype Williams, who also shot a 90-second teaser for the calendar - which reached an eye-popping 1.2 million views within 24 hours of launching last Monday,

Kendall's second turn on the calendar, having appeared as a Goddess last year, was shot at New York's Pier 59 Studios, where she was styled by Lysa Cooper.

Her ensemble comprised of knee-length peep-toe boots by Dsquared2 and Agent Provocateur sheer lingerie, with make-up by Pat McGrath while her wet hair was coiffed by Ashley Javier.

Sheer delight:Â The navy mesh two-piece boasted a triangle cup bra with a low-skimming bottom, yet the rib and hips were wrapped with an extra piece of material

That gaze: Kendall's chocolate brown eyes were hypnotic in their stareÂ

Look at me now:Â Her ensemble comprised of knee-length peep-toe boots by Dsquared2 and Agent Provocateur sheer lingerie, with make-up by Pat McGrath while her wet hair was coiffed by Ashley Javier

The LOVE calendar is undoubtedly one of the most thrilling Christmas countdowns hitting the web and now backed by Agent Provocateur, Coach, Dsquared2, and Marc Jacobs Beauty.

Last year the stunning clips, featuring mega stars including Kendall, Gigi Hadid and Pamela Anderson, gained a reach of over 1.2 billion.Â

Models still to star include Abbey Clancy, Alessandra Ambrosio, Alexa Chung, Barbara Palvin, Ciara, Chrissy Teigen and Daisy Lowe.Â

Incredible: Just days before the release of her LOVE shoot, Kendall stormed the stage at the Victoria's Secret show in ParisÂ

Kendall Jenner sizzles in racy sheer lingerie as she shows off every inch of her model physique in latest steamy LOVE Magazine Advent shoot